Welcome to the product reservation page! Here you can find information on upcoming items from Baby, the Stars Shine Bright and Alice and the Pirates that can be ordered through our store, along with a description of the process.

The Reserve Process

1. Check below for a listing of items currently up for reserve. Clicking each image will take you to a blog post with details about that series. Reservations through our store begin at the same time as other Baby, the Stars Shine Bright stores.

2. The basic schedule for most reserve series is as follows:

Leading up to day 1: Some accessory items can often be reserved in advance. See each series blog post for details.
Day 1-3: Reservations for in-store pickup only, instant confirmation of many products on a first-come, first-served basis with full up-front payment.
After day 3, no further reservations are taken until after Japanese web site reservations begin.
The day after Japanese web site reservations begin, we can take reservations for any products still available for either shipping or pickup.

Note that this is a general guideline; please see each series blog post as some have a modified schedule.

An important scheduling note: Except in special circumstances, we take reservations only while our store is open. That means reservations begin at 1PM ET on the date specified, and emails sent on Monday night or Tuesday will be handled on Wednesday. Keep in mind there is a 13 or 14 hour time difference between us and Japan, so orders for items marked as "email only" on the Japanese web site will not be seen by the head office until sometime overnight. We consequently send these orders in one batch at the end of the day.

3. Email orders can be paid via invoice. Please email us your order at Please include your shipping location and email address where you would like to receive the invoice. Note that we have now switched to invoicing through our web site shopping cart - you can still pay by PayPal, but you can now more easily pay by credit card if you wish. This invoice will come to you from our email address and will not show up in your PayPal account.

4. Wait for us to send you a confirmation and/or invoice. Note that if paying by PayPal, we do require a confirmed PayPal address for domestic shipments. Please make sure you have confirmed your address with PayPal and selected the correct shipping address before sending payment.

5. We will notify you once we receive your item(s), and they are either ready for pickup or being prepared for shipment to you. This could be a couple of weeks after the Japanese release. We unfortunately have no direct control over this, although we always make an effort to receive items as fast as we can. We want you to have them as quickly as possible! Please keep in mind that you are ordering from our store and not the Japanese web site - you will receive your items once we receive them in our regular shipments.


* Once you have okayed the total price, no cancellations are permitted. Cancellation after this point or failure to pay within 3 days after your reservation is confirmed will result in the loss of privilege to reserve items at either our or other Baby, the Stars Shine Bright stores, or on BSSB's Japanese web site.

* Do not place a reserve order if you need it by a specific date. With reserve orders, release dates are not guaranteed, and we receive our store stock a bit after the Japanese release. Please order from our store stock if you would like an item for a specific date - we carry many products in our store. By reserving, you are agreeing to wait for your order until we receive it in full.

* In the event that two people order the same item(s), orders will be processed on a first-come, first-served basis. Please watch your inbox and/or spam box for our replies!

* Online reservations can end at any time. Baby, the Stars Shine Bright generally does not have a pre-defined ending time for online reservations. Reservations end once items are no longer available, or once items are released.

The main advantage to reserving is that you have a better chance of getting the exact item(s) and colorway(s) you want, since we do not receive every item for regular store stock. This is especially true of first-day in-store reservations, where we know our allocation in advance and can often immediately confirm your order.

Items Available for Reserve
Click the links for more info on each series. Note that not all items in each series may still be available.

Dreaming Of Little Lover
Reservations began October 8th
Expected release in October

2016 Autumn/Winter Outerwear
Reservations began September 29th
Expected release in October

Princess Grizabella
Reservations began September 27th
Expected release in October

Starlit Sky Tent and the Secret Circus Troupe
Reservations began September 23rd
Expected release in October

Phantasmic Moon Prince
Orders now being accepted
Series has arrived in Japan early and we can take special orders

Reservations began September 20th
Expected release in September

Usakumya rucksack mini-mini
Reservations began September 16th
Expected release in late September

Enchanted~Under the Candy Magic Spell~
Reservations began September 9th
Expected release in late September - early October

Le Palais du Miroir
Reservations began September 1st
Expected release in September

Magical Girl Stardust Candy
Reservations began August 30th
Expected release in October

White rabbit's HEART TRUMP
Reservations began August 30th
Expected release in late August ~ early September

Spirit World Black Kitten
Reservations began August 25th
Expected release in late August ~ early September