News

A new shipment has arrived, including "Le Bouquet Éternel", "Princess Rapunzel ~Floral garland of the Magical Hair~" and more~! December 14 2017

We've just received a new batch of items at our store for the holiday season!





Our newest series items include both the "Princess Rapunzel ~Floral garland of the Magical Hair~" series, and the "Le Bouquet Éternel" series! We have many different styles of dresses, head accessories, socks and more. 



From Alice and the Pirates, new items include the "Forest where the Angels Live" series!



This shipment also includes some of our most popular items, the "Usakumya pochette" and the "Kumakumya Pochette" which is back in stock! And we even have all new items like the "Kumakumya tissue box cover". If you're looking for a gift for the holidays, loveable Usakumya-chan and Kumakumya-chan make perfect picks!




These are just a sampling of all the new items now available in store and online, so visit us today or catch our New Arrivals page for all the new products! 


Reservations for "Big Kumakumya Rucksack" begin December 14th! December 13 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's "Big Kumakumya Rucksack" series starting December 14th! ★

Please view the reservation policy here before ordering. For this series, we will need to
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100. To order via our web site, please click here. (Product page will be posted December 14th at 1PM.)
 

~ Expected release in late December ~ early January ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.To order via our web site, please click here. (Product page will be posted December 14th at 1PM.)

B42UK899 Big Kumakumya Rucksack - $266


Please feel free to ask us any questions about these items that you might have prior to ordering.

We hope to hear from you soon~ !


Reservations for "BABY Anniversary" begin December 12th! December 11 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's "BABY Anniversary" series starting December 12th! ★

Please view the reservation policy here before ordering. For this series, we will need to
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100. To order via our web site, please click here. (Product pages will be published 12/12 at 1PM ET.)
 

~ Expected release in mid - late January, 2018 ~

Items newly up for reserve (prices do not include tax):

To order via our web site, please click here.
(Product pages will be published 12/12 at 1PM ET.)

B42OP303 BABY Anniversary one piece dress - $342


B42OT001 BABY Anniversary apron - $122



Please feel free to ask us any questions about these items that you might have prior to ordering.

We hope to hear from you soon~ !


Video highlights from our late November shipment! December 10 2017

Today we're showing you some of our favorites from our most recent shipment! Kitsy and Petrina team up to show you our latest additions!

All of our newest products can be found on the New Arrivals page - check them out!

Want to see more videos like this? Subscribe to our YouTube channel!


~ Weekly Coordinates ~ December 09 2017

Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Kitsy! You can find these products in our store or online!


Visit our store to see more, or order online!
We look forward to seeing you soon!


Reservations for "Hello! This is Usakumya · Kumakumya Smart Phone Pouch" begin December 8th! December 08 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's "Hello! This is Usakumya · Kumakumya Smart Phone Pouch" series starting December 8th! ★

Please view the reservation policy here before ordering. For this series, we will need to
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100. To order via our web site, please click here.
 

~ Expected release in mid - late December ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information or to order through our site. For more information from the Japanese web site, please click here.

B42UK897 Hello! This is Usakumya Smart Phone Pouch - $58


B42UK898 Hello! This is Kumakumya Smart Phone Pouch - $58



Please feel free to ask us any questions about these items that you might have prior to ordering.

We hope to hear from you soon~ !


~ Weekly Coordinates ~ December 01 2017

Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Liz! You can find these products in our store or online!


Visit our store to see more, or order online!
We look forward to seeing you soon!


Reservations for "Whisper of the Kompeito Milky Way and the Moonlit Banquet" begin December 1st! November 29 2017

★ We'll begin accepting reservations for Alice and the Pirates' x Sentimental Circus
"Whisper of the Kompeito Milky Way and the Moonlit Banquet" series starting December 1st!★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
December 1st - 3rd: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.

December 6th: Reservations for either store pickup or shipping will be accepted, subject to availability. To order via our web site after this date, click here. (Product pages will be active on December 6th)

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in mid - late December ~

Items newly up for reserve (prices do not include tax):

P13OJ298 Whisper of the Kompeito Milky Way and the Moonlit Banquet Cafe jumper skirt - $312

 

P13OJ299 Whisper of the Kompeito Milky Way and the Moonlit Banquet Whip jumper skirt - $312

 

P13CP399 Whisper of the Kompeito Milky Way and the Moonlit Banquet Twin Stars cape - $180

 

P13OH999 Twin Stars’ Teacup mini hat - $94


Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


~ Weekly Coordinates ~ November 27 2017

Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Liz! You can find these products in our store or online!

Alice and the Pirates




P13PO708 Lace conversion pullover - $122
P13BL430 Ursule's blouse - $180
P12JS213 Gathered chiffon jumper skirt - $256



P12OJ225 A Snowy Christmas Eve Mysterious Gift Present Ribbon jumper skirt - $172.2
P13BL422 Cosette's lace collar blouse - $152
P13HA939 A/P Crown print beret - $54
P12BG830 Gift box bag - $190

Visit our store to see more, or order online!
We look forward to seeing you soon!


Reservations for "Eternal Bouquet Princess" begin November 30th! November 26 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
"Eternal Bouquet Princess" series starting November 30th! ★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
November 30th: Reservations for either store pickup or shipping will be accepted, subject to availability. To order via our web site please click here. (Product pages will be published 11/30 at 1PM ET.)

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in December 2017 ~ January 2018 ~

To order via our web site after the in-store reservation period, please click here. Product pages will be posted on November 30th at 1PM ET.

For information from the Japanese web site, you may click the images below.

Items newly up for reserve (prices do not include tax):

B42JS204 Eternal Bouquet Princess jumper skirt - $294

 

B42OP317 Eternal Bouquet Princess one piece dress - $552

 

B42BL409 Eternal Bouquet Princess blouse - $152

 

B42HA919 Eternal Bouquet Princess mini vail - $62

 

B42CF007 Eternal Bouquet Princess cuffs - $38

 

B42OT006 Eternal Bouquet Princess choker - $48

 

B42HA920 Eternal Bouquet Princess ribbon comb - $44

 

B42HA921 Eternal Bouquet Princess ribbon hair band - $28

 

Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


Reservations for "Usakumya pochette" begin November 28th! November 26 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
"Usakumya pochette" starting November 28th! ★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
November 28th: Reservations for B42UK885 Kumakumya pochette for either store pickup or shipping will be accepted, subject to availability. 

To order via our web site please click here. (Product pages will be published 11/7 at 1PM ET.)

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in March 2018 ~

To order via our web site after the in-store reservation period, please click here. Product pages will be posted on November 7th at 1PM ET.

For information from the Japanese web site, you may click the images below.

Items newly up for reserve (prices do not include tax):

B42UK885 Usakumya pochette - $82

 
Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


A new shipment has arrived, including "Lady Victorian Rose Jewelry~A wish on the rose petals~" and more~! November 25 2017

A new shipment for November has arrived with lovely new print series, popular restocked items and more!


Brand new additions include series such as Baby, the Stars Shine Bright's "Lady Victorian Rose Jewelry~A wish on the rose petals~" series, and dresses from the popular series, "Maria de la Croix".


More lovely additions include Alice and the Pirates' newest print series, "Night of the Devil's Castle", including dresses and accessories! We've also received many new blouses and accessories.

Additionally, we have many popular restocks, like the "Kumya Chan's Kira Kira ☆ Milky Way" series, "Kumya's Snowy Kingdom" series, and even items like the adorable Usakumya's face Bag!



Check out our New Arrivals collection today for these and many more new items!

And don't forget, our special Black Friday/Cyber Monday sale is on now!

Check out our blog post for more info!



We look forward to seeing you soon~!


Black Friday sale November 24th-26th! Online November 27th! November 22 2017


BABY, the Stars Shine Bright New York City will be having a special Black Friday/Cyber Monday sale!

In-store sale: November 24th through 26th
BABY, the Stars Shine Bright New York City
158 Allen St, New York NY 10002

Visit us at 1PM November 24th for the sale! *

💕 Purchase 2 qualifying items, get 15% off your total order * 💕
💕 Purchase 3 qualifying items or more, get 20% off your total order * 💕

Online ("Cyber Monday") sale: November 27th (midnight to midnight ET)
Sale items are 15% off, no quantity restrictions! *
Use code BLACKFRIDAY2017 at checkout
Shop the sale collection here.


We will also have brand new and limited items in our store - visit us in person to see them first!

* sale exclusions apply:
Some of our newest arrivals
Also reserve items and special orders
as well as items already on sale
are exempt from this sale
    Sale prices will be reflected at checkout - any questions, please ask a staff member!

    Holiday hours:
    11/23: closed
    11/24: regular hours (1-8PM)

    Please keep in mind the following "house rules" that are always in force:

    • Sale items do not qualify for point card discounts or point card stamps.
    • We cannot change prices or issue partial refunds on already purchased items that are part of the sale.
    • There is a try-on limit of 3 items at a time and 5 items total. Please only pick out your very favorite items to try on.
    • Please ask for assistance before using our changing room. We do reserve the right to decline a try-on for any reason. No blouse try-ons.
    • Please see our store page for more info on changing room etiquette at our store.

    We thank you for your cooperation and look forward to seeing you! ♪


    Reservations for "Le Bouquet Éternel" begin November 24th! November 20 2017

    ★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
    "Le Bouquet Éternel" series starting November 24th! ★

    Please view the reservation policy here before ordering.

    The reservation schedule is as follows:
    November 24th ~ 26th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.

    November 29th: Reservations for either store pickup or shipping will be accepted, subject to availability. To order via our web site please click here. (Product pages will be published 11/29 at 1PM ET.)

    For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


    ~ Expected release in December 2017 ~

    To order via our web site after the in-store reservation period, please click here. Product pages will be posted on November 29th at 1PM ET.

    For information from the Japanese web site, you may click the images below.

    Items newly up for reserve (prices do not include tax):

    B42OJ201 Le Bouquet Éternel jumper skirt I - $236

     

    B42OJ202 Le Bouquet Éternel jumper skirt II - $246

     

    B42OP301 Le Bouquet Éternel one piece dress - $390

     

    B42SK506 Le Bouquet Éternel skirt - $160

     

    B42BL401 Le Bouquet Éternel blouse - $142

     

    B42OH901 Le Bouquet Éternel bonnet - $114

     

    B42OH903 Le Bouquet Éternel head bow - $48

     

    B42HA901 Le Bouquet Éternel ribbon barrette & Chain accessories - $104

     

    B42HA902 Le Bouquet Éternel mini vail - $56

     

    B42HA903 Le Bouquet Éternel rose head bow - $82

     

    B42SC806 Le Bouquet Éternel ribbon print over knee socks - $24

     

    B42SC807 Le Bouquet Éternel damask print over knee socks - $24

     

    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    ~ Weekly Coordinates ~ November 17 2017

    Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Kitsy! You can find these products in our store or online!


    Visit our store to see more, or order online!
    We look forward to seeing you soon!


    Reservations for "[My Dear Special Anniversary~Premium Collection] AP" begin November 17th! November 10 2017

    ★ We'll begin accepting reservations for Alice and the Pirates'
    "[My Dear Special Anniversary~Premium Collection] AP" series starting November 17th! ★

    ◆Allure the Butler and a Door of the Rose◆
    ◆Twilight of the Rose~Bride of the Death~◆
    ◆Temptation of the Rose~Allure to the Death~◆

    Please view the reservation policy here before ordering.

    The reservation schedule is as follows:
    November 17th: Reservations for either store pickup or shipping will be accepted, subject to availability. To order via our web site please click here. (Product pages will be published 11/17 at 1PM ET.)

    For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


    ~ Expected release in December 2017 ~ February 2018 ~

    Items newly up for reserve (prices do not include tax):
    To order via our web site please click here. Product pages will be posted on November 17th at 1PM ET.


    P13JK348 Allure the Butler and a Door of the Rose Swallowtail jacket - $274

     

    P13BL439 Allure the Butler and a Door of the Rose Rose Coffin blouse - $180

     

    P13PT624 Allure the Butler and a Door of the Rose Long pants - $190

     

    P13OT043 Allure the Butler and a Door of the Rose Rose Butterfly tie - $48

     

    P13OT043 Allure the Butler and a Door of the Rose Rose hat - $180

     

    P14OP302 Twilight of the Rose~Bride of the Death~dress - $466

     

    P14CR403 Twilight of the Rose~Bride of the Death~corset - $246

     

    P14HA904 Twilight of the Rose~Bride of the Death~crown head dress - $114

     

    P14BO701 Lacy mini bolero - $122

     

    P13AC047 A/P three-strand pearl necklace - $104

     

    P14JK301 Temptation of the Rose~Allure to the Death~robe - $446

     

    P14BL401 Temptation of the Rose~Allure to the Death~blouse - $218

     

    P14PT601 Temptation of the Rose~Allure to the Death~long pants - $170

     

    P14HA901 Temptation of the Rose~Allure to the Death~hat - $236

     

    P14OT001 Temptation of the Rose~Allure to the Death~marabou - $220


    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    Reservations for "Haru chan’s Alice in the Looking-Glass World" begin November 14th! November 10 2017

    ★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
    "Haru chan’s Alice in the Looking-Glass World" series starting November 14th! ★

    Please view the reservation policy here before ordering.

    The reservation schedule is as follows:
    November 14th: Reservations for either store pickup or shipping will be accepted, subject to availability. To order via our web site please click here. (Product pages will be published 11/14 at 1PM ET.)

    For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


    ~ Expected release in December 2017 ~ January 2018 ~

    To order via our web site after the in-store reservation period, please click here. Product pages will be posted on November 14th at 1PM ET.

    Items newly up for reserve (prices do not include tax):

    B42OP302 Haru chan’s Alice in the Looking-Glass World SET - $398

    Set includes: One piece dress + Head dress

     

    B42OP402 Haru chan’s Alice in the Looking-Glass World Alice blouse - $152

     

    B42OT002 Haru chan’s Alice in the Looking-Glass World Alice apron - $160

     

    B42SC804 Cards border over knee socks - $22

     

    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    ~ Weekly Coordinates ~ November 10 2017

    Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Kitsy! You can find these products in our store or online!


    Reservations for "[My Dear Special Anniversary~ Premium Collection] BABY" (build-to-order series) begin November 10th! November 08 2017

    ★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
    "[My Dear Special Anniversary~ Premium Collection] BABY" series starting November 10th! ★

    Please view the reservation policy here before ordering.

    The reservation schedule is as follows:
    November 10th, 2017 ~ January 31st, 2018: Reservations for
    Bouquet de bénédictions faite uniquement pour princesse~A Story of Wishes Princess spins with Ribbons~ 
    La Robe Tissee de la Rose Parfum~I’m in Love with Your Fragrance~
    for either store pickup or shipping will be accepted, subject to availability.

    November 10th, 2017 ~ December 25th, 2017: Reservations for Pure Rose Princess for either store pickup or shipping will be accepted, subject to availability. 
    To order via our web site please click here. (Product pages will be published 11/10 at 1PM ET.)

    Please note that for build-to-order items, we do require full payment in advance.


    For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


    ~ Expected release in December 2017 ~ August 2018 ~

    To order via our web site, please click here. Product pages will be posted on November 10th at 1PM ET.

    For information from the Japanese web site, you may click the images below.

    Items newly up for reserve (prices do not include tax):

    B42HC310 Bouquet de bénédictions faite uniquement pour princesse~A Story of Wishes Princess spins with Ribbons~dress set (build-to-order) - $2520

    Set includes: Dress/Veil/barrette/Ribbon

     

    B42HC910 Bouquet de bénédictions faite uniquement pour princesse~A Story of Wishes Princess spins with Ribbons~head dress /corsage set (build-to-order) - $144

     

    B42HC311 La Robe Tissee de la Rose Parfum ~I'm in Love with Your Fragrance~Royal princess dress set (build-to-order) - $2520

    Set includes: Dress/Veil/barrette/Ribbon

     

    B42HC915 La Robe Tissee de la Rose Parfum Royal ribbon veil (build-to-order) - $96

     

    B42HC916 La Robe Tissee de la Rose Parfum Royal ribbon Tiara (build-to-order) - $152

     

    B42HC917 La Robe Tissee de la Rose Parfum Royal ribbon choker (build-to-order) - $76

     

    B42HC918 La Robe Tissee de la Rose Parfum Royal ribbon princess glove (build-to-order) - $76

     

    B42HC312 Pure Rose Princess dress set (build-to-order) - $2430

    Set includes: Dress/Veil/Flower head bow/Flower choker/Panier

     

    B42SC805 Pure Rose Princess socks - $38

     

    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    Reservations for "Usakumya pochette/kumakumya pochette" begin November 7th! November 06 2017

    ★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
    "Usakumya pochette/kumakumya pochette" series starting November 7th! ★

    Please view the reservation policy here before ordering.

    The reservation schedule is as follows:
    November 7st: Reservations for B41UK895 Kumakumya pochette for either store pickup or shipping will be accepted, subject to availability. 
    November 16th: Reservations for B41UK868 Usakumya pochette either store pickup or shipping will be accepted, subject to availability.
    To order via our web site please click here. (Product pages will be published 11/7 at 1PM ET.)

    For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


    ~ Expected release in mid~late December ~

    To order via our web site after the in-store reservation period, please click here. Product pages will be posted on November 7th at 1PM ET.

    For information from the Japanese web site, you may click the images below.

    Items newly up for reserve (prices do not include tax):

    B41UK868 Usakumya pochette - $82

     

    B41UK895 Kumakumya pochette - $82

     

    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    Reservations for "TRINITY~Faint smile of the Angel~" begin November 10th! November 06 2017

    ★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
    "TRINITY~Faint smile of the Angel~" series starting November 10th! ★

    Please view the reservation policy here before ordering.

    The reservation schedule is as follows:
    November 10th: Reservations for either store pickup or shipping will be accepted, subject to availability. To order via our web site please click here. (Product pages will be published 11/10 at 1PM ET.)

    For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


    ~ Expected release in December 2017 ~ January 2018 ~

    To order via our web site after the in-store reservation period, please click here. Product pages will be posted on November 10th at 1PM ET.

    For information from the Japanese web site, you may click the images below.

    Items newly up for reserve (prices do not include tax):

    B42JS205 TRINITY~Faint smile of the Angel~jumper skirt - $552

     

    B42OP306 TRINITY~Faint smile of the Angel~one piece dress - $666

     

    B42OP307 TRINITY~Faint smile of the Angel~tablier dress - $266

     

    B42HA911 TRINITY~Faint smile of the Angel~feathers head bow - $82

     

    B42HA912 TRINITY~Faint smile of the Angel~ribbon barrette - $86

     

    B42HA913 TRINITY~Faint smile of the Angel~rose comb - $48

     

    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    Video highlights from our October/November shipment! November 06 2017

    Today we're showing you some of our favorites from our recent October/November shipment! Kitsy and Liz team up to show you our latest additions!

    All of our newest products can be found on the New Arrivals page - check them out!

    Want to see more videos like this? Subscribe to our YouTube channel!


    ~ Weekly Coordinates ~ November 04 2017

    Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Liz! You can find these products in our store or online!


    Visit our store to see more, or order online!
    We look forward to seeing you soon!


    Reservations for "Fairies and Dreams" begin November 9th! November 02 2017

    ★ We'll begin accepting reservations for Alice and the Pirates'
    "Fairies and Dreams" series starting November 9th! ★

    Please view the reservation policy here before ordering.

    The reservation schedule is as follows:
    November 9th: Reservations for either store pickup or shipping will be accepted, subject to availability. To order via our web site after this date, click here. (Product pages will be active after 1PM ET November 9th.)

    For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


    ~ Expected release in mid - late December ~

    Items newly up for reserve (prices do not include tax):


    To order via our web site on November 9th, click here. (Product pages will be active after 1PM ET November 9th.)

    P13BO349 Fairy mini tweed bolero - $190

     

    P13BL438 Fairy blouse - $160

     

    P13SK517 Fairy skirt - $198


    P13PT623 Fairy pants - $190

     

    P13HA954 Fairy Corolla - $114

     

    P13OT049 Fairy corsage brooch - $44


    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!