News

♪ Spring Happy Packs! ♪ April 26 2017


We've just received a brand new shipment of Happy Packs!



These special sets include dresses from the "La La La ♪ Swing Furry Puppy" series or "Enchanted~Under the Candy Magic Spell~" series, plus a separate set from Alice and the Pirates, as well as coordinating accessories! They will be available in our store and online while supplies last.

You will be able to choose between the following print series:



La La La ♪ Swing Furry Puppy Jumperskirt Set includes:
♦ BABY jumper skirt (color will be random)
♦ BABY head accessory
♦ A/P pattern jumper skirt
♦ A/P socks
$250 + tax and/or shipping.




Enchanted~Under the Candy Magic Spell~ Set includes:
♦ BABY Jumper skirt (color will be random)
♦ BABY head accessory
♦ A/P pattern skirt
♦ A/P head accessory
$200 + tax and/or shipping.

Please note that the exact items you receive cannot be chosen - but you will be guaranteed to receive all of the items listed above. Even we don't know exactly what's in each pack!

These Happy Packs are priced at $200 - $250, but have an original value of over $400! As always with Happy Packs, these are extremely limited in quantity and are not eligible for further discounts or our point card system. LIMIT 2 PACKS PER CUSTOMER.

Sale schedule will be as follows:

In-store: April 27th at 1pm
Online: April 28th at 1pm (if supplies last) - order online here!
Come visit us soon for the best chance to pick up one of these packs!

Thanks always for your patronage!
We hope to hear from you soon~!


Accessorize with ribbons and umbrellas with our latest shipment! April 21 2017

We've just received a new shipment for April!



Our newest series items include the "Psyche ~ The Doctor and the Eternal Sun Shine~"!

For simpler styles we also received the Strawberry Drops jumper skirt. Pair it with the Cameron head bow, Rosalie rose head dress, or Grosgrain Alice Ribbon Headbow for a more nostalgic Lolita outfit.

This shipment also includes umbrellas and parasols! Just in time for the sunny weather.

We also received lots of accessories like the Decoration ribbons of shoes, and collectible items like the Kumakumya’s face Towel handkerchief and Usakumya’s face Towel handkerchief.


New items are now available in store and online, so visit us today or catch our New Arrivals page for all the new products!


Our Spring Double Point Fair starts today! April 12 2017

 ♫ April showers bring May flowers! ♪♫
Spring is in full bloom and we're having a new in-store promotion! From Wednesday, April 12th (today!) to Friday, April 21st, all eligible in-store purchases of either Baby, the Stars Shine Bright or Alice and the Pirates products will qualify for Double Points!



~ Double stamps for every $50 spent ~

※(Qualifying purchases made only on the April 12th - 21st, total before tax, no reservations items, no sale items, no lucky packs, no pick ups.)※


♫ See you soon 

An adorable new mini-shipment is here~! April 05 2017

Usakumya has brought her entire family to our store!

Our adorable new additions include a colorful array of all kinds of Usakumya items, from the popular Usakumya rucksack to the all new Little Usakumya Rucksack! We even have Kumya chan's Love Love Chocolate jewelry.



We've also received a limited selection of popular restocked socks!

 

These items are now available in store and online, so visit us today or catch our New Arrivals page for all the new products!


New items have arrived, and it's Strawberry season! March 30 2017

We've just received a new shipment at our store!



Our newest series items include the "Strawberry Drops" and "Strawberry's Heart Drops" series, as well as the "Alice Wonder Car Chase" series! We've also received restocks from other series too, including "Heart Marguerite~The secret love hidden inside my heart~"!





This shipment also includes blouses, skirts, and lovely new accessories. These include jewelry to match the "Invitation from 5th Avenue" series, and restocks like the popular Strawberry necklace.



New items are now available in store and online, so visit us today or catch our New Arrivals page for all the new products!


A few more new products in store! March 12 2017

We've got a few more surprise new arrivals to tell you about today!

First, we received the popular Lady Vanessa’s Fortune Teller BOX jumper skirt!



We also received just-released items like the Rose Drops Crew Length Socks and Madam Ceres Jumperskirt.





Also, we still have a few items sold exclusively in store! Visit us to see these include sought-after and hard-to-get accessories like the Butterfly Crown Scepter (sold out!) and many more!



Most items are now available in store and online, so visit us today or catch our New Arrivals page for all the new products!


A surprise new shipment is here! March 03 2017

We've just received a surprise new shipment at our store, only days after our last! We now have many new products in stock, including some in-store exclusives!



Our newest series includes items from the "Heart Marguerite~The secret love hidden inside my heart~" series! But this shipment included many other items that are either restocks or uncommon finds in BABY stores. These include dresses like the Sweetheart Chiffon one piece dress, many more blouses, and adorable accessories like the Usakumya pass case pouch.



Our restocked items include the popular Usakumya's face Bag - but hurry, supplies are limited!



We even have limited new items sold exclusively in store - visit us for our luxurious selection! These include sought-after and hard-to-get accessories like the Butterfly Crown Scepter and many more!



Most items are now available in store and online, so visit us today or catch our New Arrivals page for all the new products!


Baby, the Stars Shine Bright NYC highlights video from our February shipment! March 02 2017

Today we're showing you some of our favorites from our recent late February shipment! Petrina and Haley show off some of our newest additions for spring!


All of our newest products can be found on the New Arrivals page - check them out!

Here are direct links to the items shown in the video:

Want to see more videos like this? Subscribe to our YouTube channel!

 


A new shipment is here including "The Destiny Arcana and the Stars will lead you, FORTUNE TELLER" series and more! February 23 2017

It already feels like spring has sprung here in New York City, and we've got a new shipment to prove it!



Our adorable new additions include items from the "Invitation from 5th Avenue〜A blue box filled with all my affection〜" and "The Destiny Arcana and the Stars will lead you, FORTUNE TELLER" series.



We also received cute spring items like the Flora Lace Jumperskirt and Rosine garden one piece dress


For when it's too warm for a winter coat, we've stocked up on lightweight cardigans like Strawberry embroidery 5 staged sleeve cardigan and FORTUNE TELLER cardigan

 

We also received lots of accessories like Kumya chan’s Love Love Valentine ringFrill Frill jabot, and Seamstress Pin Cushion Ring.



This is just a few items we've featured but everything is now available in store and online, so visit us today or catch our New Arrivals page for all the new products!
 

Lunch tote and Kumakumya cushion in-store novelty fair start! February 18 2017

We are excited to announce an all new novelty fair! Starting Saturday 2/18, customers who spend $150 or more in store will receive this lovely bento bag featuring Alice and the Pirates' print series, "The grace~Hymn of the departure~" or "ALICE and the Mechanical Wonder Time Travel"!



Those who spend $250 or more will receive this adorable Kumakumya's Love Love Valentine cushion! 
UPDATE: SOLD OUT!



Spend $400 to receive both novelties, if still available.
Limit one per customer, while supplies last!

In-store starting 2/18.
Online starting 2/20.
 Reserve orders prepaid in-store are also eligible. We will update this blog post once supplies run out. 

Please Note:
Sale items are not eligible.

☆ Thank you to all of our customers! ☆

We're hiring! February 12 2017

Do you live and breathe Japanese Lolita fashion? Do you love interacting with all different types of people from around the world? Come work with us!

We are looking for one new shop assistant. You will work for both the BABY, the Stars Shine Bright and Tokyo Rebel stores doing general retail work, including but not limited to helping customers, ringing up sales, and cleaning cleaning cleaning! You will also be writing blog posts and posting to other social media, starring in our YouTube and Facebook Live videos, as well as entering products into our POS system and performing other retail-related tasks as needed. Meanwhile, you will dress the part, wearing our brands during your shifts to show our store visitors just how amazing this fashion can look.

Requirements:

* You must be at least 18 years old
* You must be legally eligible to work in the US (either a US citizen or on a valid work visa)
* You must be well-versed in the fashion we sell
* You must be close enough to us to be able to get to work on time without exception
* You must be friendly and eager to "dress up" in the fashion during your work shifts
* You must be prepared to work during conventions (unless your coworkers can cover your shifts)
* You must be able to work at least one day on the weekend

Preferred but not required:

* Previous retail experience
* Your own wardrobe of clothes representing one of our brands
* Social media experience (personal experience is fine)

This is a part-time position, two to three days per week. Shifts are generally from 12:30-8pm.

To apply, please send a resume and cover letter to info@bssbnyc.com with the subject JOB APPLICATION

If you have one, attaching a photo of yourself wearing one of our brands will help us to gauge your coordination skills and interest in the clothes we sell. This photo can be neck down if you prefer. Your knowledge and personal sense of style are important parts of this job. Please do not send us any photos of yourself not wearing Japanese fashion - we are only interested in seeing how you wear the clothes.

To those who have applied in the past, if you are still interested, please send us any updates to your resume and cover letter so we know you would still like to be considered.

We will only contact those who are selected for an interview.

Thanks in advance to all applicants!

 


A surprise shipment of new items is here~! February 11 2017

We've just received a brand new shipment to our store!

Our adorable new additions include the much anticipated Usakumya's face Bag and Kumakumya’s face Bag!



We've even received a limited selection of new styles of shoes!



These items are now available in store and online, so visit us today or catch our New Arrivals page for all the new products!


Baby, the Stars Shine Bright NYC first shipment highlights video for 2017! February 03 2017

Today we're showing you some of our favorites from our recent January/February shipment! Petrina and Eve show off some of our most recent additions for Valentine's Day and beyond!


All of our newest products can be found on the New Arrivals page - check them out!

Here are direct links to the items shown in the video:

 
Want to see more videos like this? Subscribe to our YouTube channel!

 


A new bright and colorful shipment is here! Includes items from "Kumya-chan's Love Love Valentine" and more! January 27 2017

A brand new shipment arrived today!


New additions and matching accessories include items from BABY, the Stars Shine Bright's "Kumya-chan's Love Love Valentine" series, and Alice and the Pirates' "Ophelia Bouquet ~A Night buried in Flowers~" and "Alice and the Secret of the Mysterious Dressmaker" series!

    

Valentine's day is approaching which makes a perfect excuse to get Kumya chan’s Love Love Valentine jumper skirt II or the classic Dessert One Piece Dress. If you love collecting prints, we recommend the Kumya chan’s Love Love Valentine tote bag!

 
  

Check out our New Arrivals collection today for these and many more new items!

We look forward to seeing you soon~!


2017 Winter Sale! January 14 2017

It's that time of year again!
 
Our annual WINTER sale starts! 
Many items marked 30-50% off their regular price!

💕 In-store: Now! 💕
💕 Online: Starting January 16th 💕

Visit us now to see the sale items! The sale racks will be marked, and all sale items will have green tags!

Sale prices will be reflected at checkout - any questions, please ask a staff member!



Please keep in mind the following "house rules" that are always in force:

  • Sale items do not qualify for point cards or point card stamps.
  • We cannot change prices on already purchased items that are part of the sale.
  • There is a try-on limit of 3 items at a time and 5 items total. Please pick out your very favorite items to try on.
  • Please ask for assistance before using our changing room. We do reserve the right to decline a try-on for any reason.
  • No photos or videos are allowed anywhere in our store, especially the changing room.
  • Please see our store page for more info on changing room etiquette at our store.

We thank you for your cooperation and look forward to seeing you! ♪


New Year Tea Party! January 05 2017

Eat, Drink and Celebrate the New Year with BABY, the Stars Shine Bright NYC!

We'll be having a private party to celebrate the new year on Saturday, January 14th from 2-5PM. Enjoy yummy catered snacks and desserts - and receive special gifts from both Tokyo Rebel and Baby, the Stars Shine Bright at the end of the event as a token of our appreciation!

Tickets are $44 and limited in number, so order early!
We'll be posting tickets to our web site this Sunday January 8 at 1PM ET.

We can't wait to see your new year coordinates
See you soon~

SPECIAL AVAILABILITY!
We will also have a very special set for sale at the tea party!

P12HC301  La Belle et la secret de la Rose dress [limited build-to-order] (Bordeaux)



P12HC904  La Belle et la secret de la Rose barrette [limited build-to-order] (Bordeaux)

These will only be sold as a matching set - $958 (+ tax)
A lottery will be held for those interested - please let us know at the party if you'd like to be included!

Build-to-order items are normally not sold in any BABY stores, so this is your one chance to buy this set if you missed out on reservations!

  BABY, the Stars Shine Bright NYC/Tokyo Rebel New Year Tea Party
Date: Saturday, January 14th, 2017
Venue: 158 Allen St, New York
Time: 2-5 PM
(We'll open to the public at 5:30PM for regular store hours - please note that we will be closed completely prior to the party)

Please bring your ID to the party if you are on the guest list.
 

New lower prices online and in store! January 02 2017

 

We wanted to update our customers on some recent changes - especially when it benefits you!  As you probably know, all of our stock is imported directly from Japan and consequently can cost more or less depending on the exchange rate. Over the past few months the yen has weakened significantly against the dollar. This has allowed us to reduce many of our prices from where they were just a couple of weeks ago!

You will see the new pricing both in store and online. These are not sale prices - we have simply lowered our regular prices! Those who reserved items that have now been reduced in price while still on reserve will also get refunds for the difference, so you are not penalized for reserving early.

Please note that this reduction does not apply to our limited, build-to-order items, which have always been priced at a discount (in fact, still a better rate than our reduced prices).

We hope this reduction allows you to buy even more!

Happy Shopping!


Holiday store and shipping info! December 18 2016

It's almost that most special time of year

Looking for a gift for a loved one or yourself? We've just received a brand new shipment of items, including some of our most popular (hint hint - for now, we still have some Usakumya rucksacks left!)

For those of you planning to ship items or visit our store for the holidays, take note of this holiday info:

HOLIDAY SHIPPING DEADLINE

It's not too late to order for delivery before Christmas! Please note that our standard and free shipping methods do not have guaranteed delivery dates, however the standard delivery time is 3-5 business days.

For guaranteed delivery by Christmas, please choose the Priority Mail Express shipping option at checkout by Wednesday, December 21st.

(Please note that this guarantee is provided by the USPS and applies to shipping costs only.)

HOLIDAY STORE HOURS

Planning to visit us soon? Please note our holiday store hours:

12/24: 1-6PM
12/25: Closed
12/26-30: Regular hours (1-8PM, closed Tuesday)
12/31: 1-6PM
1/1: Closed

We hope you and yours have a wonderful holiday season!


A brand new winter shipment is full of Christmas and "Moonlit forest AURORA Soirée" items! December 15 2016

A brand new shipment arrived today, just in time for the holidays!


Brand new additions and matching accessories from the latest print series have also arrived, including a cornucopia of items from BABY, the Stars Shine Bright's "Moonlit forest AURORA Soirée" series!

  

Get in the holiday spirit with the A Snowy Christmas Eve Mysterious Gift Present Ribbon jumper skirt! It's a customer favorite! 


 
We also received a lot of prince style clothing like the Jesters of the Moon salopette pants and items from the Harlequin series.

 

In addition re-stocked popular favorites like the White rabbit's HEART TRUMP jumper skirtWhite rabbit salopette, and the Gift box bag.  Also lots of Usakumyas (including the popular rucksacks) and Kumakumyas!

Check out our New Arrivals collection today for these and many more new items!

We look forward to seeing you soon~!


Kitsy and Iris' picks from Baby, the Stars Shine Bright NYC November shipment! November 27 2016

With the philosophy of better late than never, today we're showing you some of our favorites from our recent November shipment! Kitsy and Iris bring you some of our most recent additions for Fall!

A few of these products may already be sold out, but all of our newest products that are in stock can be found on the New Arrivals page - check them out!

Here are direct links to the items shown in the video:

Gift box bag

Want to see more videos like this? Subscribe to our YouTube channel!

 


Black Friday sale November 25th-27th! Online November 28th! November 23 2016


BABY, the Stars Shine Bright New York City will be having a special Black Friday sale!

In-store sale: November 25th through 27th
BABY, the Stars Shine Bright New York City
158 Allen St, New York NY 10002

Visit us at 1PM November 25th for the sale! *

💕 Purchase 2 qualifying items, get 15% off your total order * 💕
💕 Purchase 3 qualifying items or more, get 20% off your total order * 💕

Online ("Cyber Monday") sale: November 28th (midnight to midnight ET)
Sale items are 15% off, no quantity restrictions! *
Use code BLACKFRIDAY2016 at checkout


We will also have brand new and limited items in our store - visit us in person to see them first!

* sale exclusions apply:
All bags, Usakumyas, umbrellas and our newest arrivals including
Little Red Riding Hood ~ Fairy tales Of The Marchen Forest series
A Snowy Christmas Eve Mysterious Gift Present Ribbon series
Also reserve items and special orders
are exempt from the sale
    Sale prices will be reflected at checkout - any questions, please ask a staff member!

    Holiday hours:
    11/24: closed
    11/25: regular hours (1-8PM)

    Please keep in mind the following "house rules" that are always in force:

    • Sale items do not qualify for point card discounts or point card stamps.
    • We cannot change prices or issue partial refunds on already purchased items that are part of the sale.
    • There is a try-on limit of 3 items at a time and 5 items total. Please only pick out your very favorite items to try on.
    • Please ask for assistance before using our changing room. We do reserve the right to decline a try-on for any reason. No blouse try-ons.
    • No photos or videos are allowed anywhere in our store, especially the changing room.
    • Please see our store page for more info on changing room etiquette at our store.

    We thank you for your cooperation and look forward to seeing you! ♪


    A brand new shipment for November is here including coats, cardigans and Usakumyas! November 04 2016

    Our first coats and jackets of the season have arrived along with Usakumya rucksacks and pochettes, new print series and more!


    Brand new additions and matching accessories from the latest print series have also arrived, including Baby, the Stars Shine Bright's "Dreaming Of Little Lover" and Alice and the Pirates' "A Snowy Christmas Eve Mysterious Gift Present Ribbon."

    We also received some adorably warm coats for the upcoming colder weather - try the Little Red Riding Hood Rosy Cape or Katie Lunetta Coat. If you prefer a more mature elegance try the Rosy Ribbon Coat or A/P Military coat.

     
    We've restocked cozy cover ups like the Cardigan with furLaLaLa ♪ bolero and Shellingford long cardigan!  We've also re-stocked popular favorites like the Kumakumya PochetteWhite rabbit salopette, and Usakumya Rucksack in off-white x pink, off-white x red gingham and white x pink x saxe.

    Check out our New Arrivals collection today for these and many more new items!

    We look forward to seeing you soon~!


    ~ ♪ Halloween In Store Fun Fair ♪~ October 29 2016

    ~♫ Come one, Come all, ye Children of the Dark, and the Light,
    to our BABY New York City Halloween Fun Fair ♪♫~

    This Halloween, we will be having a splendid ~♫ Halloween ♪♫~ event in our shop!~ 
    Visit us this Monday, the 31st of October to celebrate!~

    We will be having to following In-store only promotions:

    Trick!
    Dress up in Lolita or Kodona-style coordinates using major garments from BABY, the Stars Shine Bright or Alice and the Pirates and receive 5% off any BABY or A/P purchase ~

    This includes handbags and other items that are rarely discounted!

    ※(Qualifying purchases made only on the 31st, total before tax, no reservations items, no sale items, no pick ups.)※

    Treat!
    All BABY, the Stars Shine Bright  and Alice and the Pirates in-store purchases over $50 on October 31st will receive a goody bag filled with luscious sweets and authentic Japanese treats!
    ※(while supplies last)※

    Yum~Yum~

    Come visit us, we can't wait to see your Dark coordinates~!

    ~♫See you soon~!~


    We're hiring one seasonal worker! October 17 2016

    Do you live and breathe Japanese Lolita fashion? Do you love interacting with all different types of people from around the world? Come work for us!

    We are looking for one new shop assistant for the holiday season (roughly early November through late January). You will work for both the BABY, the Stars Shine Bright and Tokyo Rebel stores doing general retail work, including but not limited to helping customers, ringing up sales, and cleaning cleaning cleaning! You will also be writing blog posts and posting to other social media, starring in our YouTube videos, as well as entering products into our POS system and performing other retail-related tasks as needed. Meanwhile, you will dress the part, wearing our brands during your shifts to show our store visitors just how amazing this fashion can look.

    Requirements:

    * You must be at least 18 years old
    * You must be legally eligible to work in the US (either a US citizen or on a valid work visa)
    * You must be well-versed in the fashion we sell
    * You must be close enough to us to be able to get to work on time without exception
    * You must be friendly and eager to "dress up" in the fashion during your work shifts
    * You must be prepared to work around holidays (we are closed on holidays but open on the days surrounding them)
    * You must be able to work at least one day on the weekend

    Preferred but not required:

    * Previous retail experience
    * Your own wardrobe of clothes representing one of our brands
    * Social media experience (personal experience is fine)

    This is a part-time position, two to three days per week. Shifts are generally from 12:30-8pm.

    To apply, please send a resume and cover letter to info@bssbnyc.com with the subject JOB APPLICATION

    If you have one, attaching a photo of yourself wearing one of our brands will help us to gauge your coordination skills and interest in the clothes we sell. This photo can be neck down if you prefer. Your knowledge and personal sense of style are important parts of this job. Please do not send us any photos of yourself not wearing Japanese fashion - we are only interested in seeing how you wear the clothes.

    To those who have applied in the past, if you are still interested, please send us any updates to your resume and cover letter so we know you would still like to be considered.

    We will only contact those who are selected for an interview.

    Thanks in advance to all applicants!