News

New Year Party In Store Event Report! January 20 2017

This past weekend we held a party at our store to celebrate the new year and the start of our winter sale at our Lower East Side location! All of our guests wore a variety of coordinates for the occasion. 



Our guests enjoyed delicious sandwiches, cakes, and tarts from Tea & Sympathy. We also had party games and a coordinate contest. We also had a group photo to commemorate the occasion and show off everyone's outsanding outfits. At the end, everyone was given a goodie bag with items from both BABY, the Stars Shine Bright and Tokyo Rebel!






We even livestreamed some of the event for all of our fans who always wanted to visit!



💕 We want to thank you all for coming to celebrate with us and hope you enjoyed the event! We look forward to making many more memories! 💕

New Year Tea Party! January 05 2017

Eat, Drink and Celebrate the New Year with BABY, the Stars Shine Bright NYC!

We'll be having a private party to celebrate the new year on Saturday, January 14th from 2-5PM. Enjoy yummy catered snacks and desserts - and receive special gifts from both Tokyo Rebel and Baby, the Stars Shine Bright at the end of the event as a token of our appreciation!

Tickets are $44 and limited in number, so order early!
We'll be posting tickets to our web site this Sunday January 8 at 1PM ET.

We can't wait to see your new year coordinates
See you soon~

SPECIAL AVAILABILITY!
We will also have a very special set for sale at the tea party!

P12HC301  La Belle et la secret de la Rose dress [limited build-to-order] (Bordeaux)



P12HC904  La Belle et la secret de la Rose barrette [limited build-to-order] (Bordeaux)

These will only be sold as a matching set - $958 (+ tax)
A lottery will be held for those interested - please let us know at the party if you'd like to be included!

Build-to-order items are normally not sold in any BABY stores, so this is your one chance to buy this set if you missed out on reservations!

  BABY, the Stars Shine Bright NYC/Tokyo Rebel New Year Tea Party
Date: Saturday, January 14th, 2017
Venue: 158 Allen St, New York
Time: 2-5 PM
(We'll open to the public at 5:30PM for regular store hours - please note that we will be closed completely prior to the party)

Please bring your ID to the party if you are on the guest list.
 

Be featured on our BABY, the Stars Shine Bright NYC YouTube Channel! November 13 2016

Want a chance to showcase your Lolita style to be seen around the world? On Saturday November 19th, come to our store between 1pm to 4pm with your best BABY, the Stars Shine Bright or Alice and the Pirates coordinates to be a part of our first street fashionistas video! 





✧・゚: *✧ Details ✧*:・゚✧

November 19th
1pm - 4pm
158 Allen St, New York NY 10002

*** Please visit us in your favorite BABY, THE STARS SHINE BRIGHT or ALICE AND THE PIRATES brand coordinate to be featured! ***

We look forward to seeing you!

~ ♪ Halloween In Store Fun Fair ♪~ October 29 2016

~♫ Come one, Come all, ye Children of the Dark, and the Light,
to our BABY New York City Halloween Fun Fair ♪♫~

This Halloween, we will be having a splendid ~♫ Halloween ♪♫~ event in our shop!~ 
Visit us this Monday, the 31st of October to celebrate!~

We will be having to following In-store only promotions:

Trick!
Dress up in Lolita or Kodona-style coordinates using major garments from BABY, the Stars Shine Bright or Alice and the Pirates and receive 5% off any BABY or A/P purchase ~

This includes handbags and other items that are rarely discounted!

※(Qualifying purchases made only on the 31st, total before tax, no reservations items, no sale items, no pick ups.)※

Treat!
All BABY, the Stars Shine Bright  and Alice and the Pirates in-store purchases over $50 on October 31st will receive a goody bag filled with luscious sweets and authentic Japanese treats!
※(while supplies last)※

Yum~Yum~

Come visit us, we can't wait to see your Dark coordinates~!

~♫See you soon~!~


2nd Anniversary Party In Store Event Report! July 20 2016

This weekend we held our 2nd Anniversary tea party event at our store! All of our guests wore a variety of beautiful coordinates for the occasion. 

Our guests enjoyed snacks and desserts while mingling, and we also had party games as well as a raffle for prizes! We even had a coordinate contest and group photos to celebrate the beauty of everyone's outfits.









We hope everyone enjoyed the event and thank you for coming to celebrate with us! We look forward to making many more memories! 


Come celebrate our 2nd anniversary with us! July 07 2016

Celebrate our store's 2nd Anniversary with us! Let's make some more memories!

On Saturday, July 16th, we'll be closing our store from 2 - 6PM for our combined anniversary party along with Tokyo Rebel. Enjoy fun and games as well as yummy catered snacks and desserts - and receive special gifts from both Tokyo Rebel and BSSB NYC at the end of the event as a token of our appreciation!

Attendees will also have first access to NY store limited Usakumya items and rare dresses before anyone else, win prizes for fashion contest and games, and receive a fantastic parting gift!

Tickets are $39 and limited in number, so order early!

We'll be posting tickets to our web site this Saturday, July 9th at 3PM ET.

Watch our All Products page to see it as soon as it goes live!

BABY, the Stars Shine Bright NYC/Tokyo Rebel Anniversary Party
Date: Saturday, July 16, 2016
Time: 2-6 PM
(We'll open to the public at between 6 and 6:30PM for regular business - please note that we will be closed completely prior to the party)

If you're on the guest list, please bring ID!

We can't wait to see you!


Holiday Party In Store Event Report! December 20 2015

Yesterday we held our Holiday Tea Party event at our store! All of our guests wore a variety of beautiful coordinates for the occasion. Guests from near and far came to attend, one even all the way from San Francisco!

Our guests enjoyed snacks and desserts while mingling, and we had street snap sessions and group photos to capture the beauty of everyone's coordinates!



We hope everyone enjoyed the event yesterday and thank you for coming! We will be uploading more photos soon. For everyone who attended, we'll be sending the group and your individual photos to you directly as well!

✨ Happy Holidays from us at Baby, the Stars Shine Bright NYC~! ✨


Holiday Season Novelty Fair Start! December 04 2015

We are excited to announce an all new novelty fair! Starting tomorrow (December 5), in-store customers receive a ribbon logo printed tote bag with any in-stock apparel* purchase from Baby, the Stars Shine Bright or Alice and the Pirates! These are heavyweight cotton tote bags that are perfect for carrying anything from small items to textbooks!

Limit one per customer, while supplies last! 

(UPDATE: ALL GONE!)





*Please note: eligible items include main coordinate items such as dresses, skirts and pants, as well as coats and blouses. Accessories, headgear, socks or other items are ineligible unless purchased with an eligible item.

Thank you to all of our customers~!


Baby, the Stars Shine Bright fashion show at Waku Waku +NYC! September 07 2015

New York City is known as one of the fashion capitals of the world, and Baby, the Stars Shine Bright is proud to have showcased the latest looks of Lolita Fashion this past weekend at Waku Waku!

In case you missed the fashion show, we have the full report!

Designer Masumi Kano, Harajuku main shop manager Rin, President Akinori Isobe, and KERA model Yura came to NYC to share some of the newest upcoming series with us! The show was filled with a wide array of coordinates from the newest and most anticipated collections.

Many models displayed matching ensembles, such as these Milky Rain Train coordinates- truly a display of elegance and intrigue!



The Sleeping Forest Beauty~Pop ♥ ︎up Labyrinth~ series made it's debut here in New York City, even before being revealed in Japan! These items are available now for reserve.


Guest model Yura of KERA, pictured here with BABY President Akinori Isobe, is wearing the limited Princess Henrietta Ball Gown one piece and canotier SET, a special set available for reserve exclusively through the Harajuku flagship store and international stores like us at Baby, the Stars Shine Bright NYC! This beautiful set is made-to-order and will not be available for sale outside of reservation, so don't miss out! It's only available for a few more weeks!


Featured here is a coordinate from the Sheherazade ~ One Thousand and One Nights ~ series, which we now have available at our store! 



Harajuku flagship store manager Rin poses here with mascot Usakumya! Rin modeled pieces from the latest reservation series just announced- ALICE in the starry Sky Wonderland!
Please watch our blog for our upcoming info about this series!


Many of these items are available now through reservation, or will be soon! Please watch our Reservations Page for announcements about these new collections!


Starting this Wednesday, we'll be playing video highlights from the show exclusively in our store!

Special thanks to Waku Waku +NYC for hosting the show, and thanks to everyone who attended!


Meet designer Masumi Kanou, BABY President Akinori Isobe and Harajuku shop staff Rin! August 20 2015

BABY, the Stars Shine Bright designer Masumi Kanou

BABY main Harajuku shop staff Rin

and...

BABY, the Stars Shine Bright president Akinori Isobe!


MEET THEM AT OUR STORE
158 ALLEN ST, NEW YORK NY 10002
THURSDAY, AUGUST 27 6:30PM - 8PM
PLEASE BRING YOUR WAKU WAKU +NYC TICKET *

Next Thursday, before Waku Waku +NYC weekend, BABY president Akinori Isobe, designer Masumi Kanou and Harajuku shop staff Rin will be visiting our store, taking pictures and signing autographs for Waku Waku +NYC event goers! Please also check the Tokyo Rebel blog for info on their own event, happening just prior!

* This is primarily an event for Waku Waku +NYC ticket holders, and we will be checking tickets at the door. Time permitting, we may be able to arrange a group photo only for non ticket holders at the end of the event. You will need to wait outside of our store.

SPECIAL NOVELTY FAIR!

Beginning at the event, spend $120 at our store and receive a free Baby, the Stars Shine Bright ring! You'll also get either a Baby or Alice and the Pirates postcard! (Note that your choice cannot be guaranteed.) All gone, thank you!

Still don't have tickets? No problem! Click the image below and use promo code WAKUREBEL15 at checkout for a special discounted rate! Get a day pass for $40 ($5 off) or a two day pass for $55 ($10 off)! You'll be able to attend the Q&A panels, the BABY fashion show, and much more!