Important updates regarding our upcoming closure February 19 2018

It's not a day any of us are looking forward to, but our New York store's last day is nearly here, and we want to take a moment to answer a few of your most common questions.


Our last selling day will be February 28th. Note that the Tokyo Rebel store will be open a couple more days, but there will be no BABY, the Stars Shine Bright or Alice and the Pirates products at the store after the close of business on February 28th.

Visit us soon or order online now to pick up any last minute items! If you're interested in BSSB merchandise, you must make your purchases before the end of the month.

Our web site will also be closing; you may make any online orders after the 28th through either the Japanese web site or the San Francisco store web site.


We'll be contacting everyone with an outstanding gift card balance individually, but if you have one, the balance must either be spent before February 28th or it will be refunded back to the original method of payment. (We cannot give a refund to the recipient; it has to go to the original purchaser.) Any unused gift cards paid for with cash must be refunded in person by February 28th! Gift cards issued through our store cannot be honored at other BABY, the Stars Shine Bright stores.


As we previously mentioned, any outstanding reservations will be transferred to the San Francisco store. At this point, we have shipped all reserve items we were holding in our store to customers (some are still in transit), so if there are still items you're waiting for from us, they will be handled through the SF store. We will be sending them the list of items shortly, so after the 28th, you can contact them for updates at (415) 525-8686 or by email at

We do apologize for any inconvenience that any of this might cause.