News

KERA MAGAZINE [Kera! Style] NEW ISSUE July 21 2017

The venerable KERA magazine has long helped promote Lolita fashion around the world, but it's now moved from the physical to the digital realm!

Since you can no longer buy a physical copy, we'll be letting you know each time a new digital issue of KERA is released! The good news is it's free!



The next digital issue for 2017 is now online!

In this month's issue:

"The midsummer night's dream never ends"



Taiyo Yumei-chan graces the cover for the first time in a year.  

"I dressed in
the new clothes of Lolita and Neo Lolita and gave me a magical walk."

Nostalgic things that appear one after another.

Read more of the magazine here!


3rd Anniversary Tea Party Event Report! July 16 2017

This weekend we held our 3rd Anniversary tea party event at local tea room Janam Tea! All of our guests wore a variety of beautiful coordinates for the occasion. 



Our guests enjoyed snacks and desserts while mingling, and we even had a coordinate contest for prizes and group photos to celebrate the beauty of everyone's outfits.













We hope everyone enjoyed the event and thank you for coming to celebrate with us! We look forward to making many more memories! 


☆☆ Summer Sale~! ☆☆ July 15 2017


BABY, the Stars Shine Bright New York City will be having our annual summer sale starting this weekend!

Many items will be marked 30-50% off their regular price!

Online and In-store: begins July 15th
BABY, the Stars Shine Bright New York City
158 Allen St, New York NY 10002

Visit us now to see the sale items! The sale racks will be marked, and sale items will have percent off notations on the tags. Sale prices will be reflected at checkout - any questions, please ask a staff member!

Watch our sale collection page for many new items!

Please keep in mind the following "house rules" that are always in force:

  • Sale items do not qualify for point card discounts or point card stamps.
  • We cannot change prices or issue partial refunds on already purchased items that are part of the sale.
  • There is a try-on limit of 3 items at a time and 5 items total. Please only pick out your very favorite items to try on.
  • Please ask for assistance before using our changing room. We do reserve the right to decline a try-on for any reason. No blouse try-ons.
  • No photos or videos are allowed in the changing room.
  • Please see our store page for more info on changing room etiquette at our store.

We thank you for your cooperation and look forward to seeing you! ♪


Special Tea Party exclusives, including rare item information! July 13 2017

As many of you know, our store's third anniversary tea party is being held this weekend! We wanted to give you some more info on the special items you'll be able to purchase first if you're a tea party attendee.

In addition to the items below, each attendee will receive free gifts from both BSSB NYC and Tokyo Rebel!

Tickets are going fast - grab one while you can!


SPECIAL AVAILABILITY!
We will have some very special items for sale at our store following the tea party - with first access just for tea party attendees!

B40HC301 Midori Fukasawa × La robe vert clair / La robe bleu royal - $742
This special dress collaboration with model Midori Fukusawa was only made available as a made-to-order exclusive item and was never released in stores.



B41JS210 Fairyland Red Riding Hood JSK and Cape Set - $570


A lottery will be held for those who'd like to purchase one of these dresses - please let us know when you arrive if you'd like to be included!

Overseas Limited Usakumya!


Attendees will also have first access to limited Usakumya pochettes! Make sure to grab one while you can!

 

 We can't wait to see you there 


Reservations for "Regimental carousel" begin July 14th! July 10 2017

★ We will begin accepting reservations for Alice and the Pirates'
"Regimental carousel" series on July 14th! ★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
July 14th - 16th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.
Items marked with a "★" can be ordered starting now.
July 19th: Reservations for either store pickup or shipping will be accepted, subject to availability.

Please visit our store, email order@bssbnyc.com or call us at 212-460-9100 to order.

~ Expected release in early August ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.

P13OJ217 Regimental carousel jumper skirt I - $284



P13OJ218 Regimental carousel jumper skirt II - $284


P13OP327 Regimental carousel one piece dress - $350



P13JK329 Regimental carousel jacket - $294 


B41OH914 Regimental carousel vest - $160 



P13SK512 Regimental carousel skirt - $198 



P13PT616 Regimental carousel pants - $180 ★



P13OH910 Regimental carousel barrette - $44



P13SC831 Regimental carousel over knee socks - $22



P13JS206 Circus Carousel jumper skirt - $284



P13BL425 Circus ribbon ribbon blouse - $180 ★



P13AC035 Mon manège à moi necklace - $122 ★



Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


A new shipment has arrived including "Kitten’s Sweet Cherries Cafe Diner" and more! July 09 2017

We've just received a new batch of items at our store - we can hardly contain everything!



Our newest series items include the "Kitten’s Sweet Cherries Cafe Diner" and "Magical Popping Fantasy" series! We have many different styles of dresses, blouses, skirts and more. 





We received lots of accessories ranging from head bows to jewelry like the Milky Way☆barrette to the Sweet Ice cream necklace. Lots of "Milky way" can match our restocked items from "Alice and the Labyrinth of the Clockwork World" series too!

 

This shipment also includes shoes and bags! For an elegant touch we have the Buckle Ribbon Pumps. We also received the Ribbon Heart bag in a variety of colors - a classic staple for those are just getting into Lolita style!



Last, we received some Kumakumya phone pouches! We're selling these in store only at the moment - they'll be on our web site after our tea party next weekend!




These are just a sampling of all the new items now available in store and online, so visit us today or catch our New Arrivals page for all the new products!


Reservations for "Pomme rouge ~ Rabbit and squirrel apple forest ~" start July 7th! July 06 2017

★ We will begin accepting reservations for Baby, the Stars Shine Bright's
"Pomme rouge ~ Rabbit and squirrel apple forest ~" series on July 7th! ★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
July 7th - 9th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.
Items marked with a "★" can be ordered starting now.
June 12th: Reservations for either store pickup or shipping will be accepted, subject to availability.

Please visit our store, email order@bssbnyc.com or call us at 212-460-9100 to order.

~ Expected release in mid - late July~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.

B41OJ221 Pomme rouge~Rabbit and Squirrel Apple Forest~ Jumper skirt I - $266



B41OJ222 Pomme rouge~Rabbit and Squirrel Apple Forest~ Jumper skirt II - $256


B41SK514 Pomme rouge~Rabbit and Squirrel Apple Forest~ Skirt - $152



B41SK515 Pomme rouge~Rabbit and Squirrel Apple Forest~ Pleated Skirt - $156


B41OH914 Pomme rouge~Rabbit and Squirrel Apple Forest~ Head bow - $44



B41SC843 Pomme rouge~Rabbit and Squirrel Apple Forest~ Over knee socks - $22



B41BL430 Pomme rouge blouse - $132 ★



B41OT083 Pomme rouge choker - $54



B41HA957 Pomme rouge ribbon hair band - $28



B41HA958 Pomme rouge ribbon barrette - $38



B41HA959 Pomme rouge mini hat - $68 ★



B41HA965 Pomme rouge beret - $74 ★



B41AC081 Pomme rouge ring - $36 ★



B41AC082 Pomme rouge necklace - $40 ★



Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


Come celebrate our 3rd anniversary with us! July 05 2017

Celebrate our combined store's 3rd Anniversary with us! Let's make some more memories!

BABY, the Stars Shine Bright NYC/Tokyo Rebel Anniversary Party
Date: Saturday, July 15, 2017
Location: Janam Tea (http://www.janamtea.com/)
Exclusive gifts from BABY, the Stars Shine Bright and Tokyo Rebel/SEX POT ReVeNGe
(Since this party is off-site, our store will remain open for business during the party)

Rare dresses and exclusive Usakumya items will be available for purchase in our store after the party, with first access for tea party members!

We're switching it up a bit this year, with a full professional afternoon tea service at an outside location near our store! We will be taking a fashion walk to our store for a group photo at the end of the party!

Fun and games will be had, with prizes courtesy of Tokyo Rebel/Misako Aoki!

Tickets are $75 and limited in number, so order early!

We'll be posting tickets to our web site this Sunday, July 9th at 1PM ET.

Watch our All Products page to see it as soon as it goes live!

If you're on the guest list, please bring ID!

We can't wait to see you!


Now accepting reservations for "Robert's Closet"! July 01 2017

★ We'll begin accepting reservations for Alice and the Pirates'
"Robert's Closet" series starting June 29th! ★

Please view the reservation policy here before ordering.

For this series, we will need to 
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in mid - late August ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.

P13SP614 Little Robert Salopette - $190



P13BL419 Little Robert Ribbon Blouse - $122



P13HA930 Little Robert Casket - $66



P13OT030 Little Robert Multi Ribbon - $28



P13VT326 Robert Step vest - $180



P13BL420 Robert Step Blouse - $152



P13PT615 Robert Step Pants - $152



P13HA931 Robert Step Ribbon hat - $236



Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


Now accepting reservations for "Mary's Mysterious Holiday"! July 01 2017

★ We'll begin accepting reservations for Alice and the Pirates'
"Mary's Mysterious Holiday" series starting June 29th! ★

Please view the reservation policy here before ordering.

For this series, we will need to 
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in mid - late August ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.

P13OP331 Mary Chiffon Onepiece - $500



P13CR426 Mary Ribbon Corset - $142



P13HA937 Mary Chiffon dress hat - $172



Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


We're hiring! June 26 2017

Do you live and breathe Japanese Lolita fashion? Do you love interacting with all different types of people from around the world? Come work with us!

We are looking for one new shop assistant. You will work for both the BABY, the Stars Shine Bright and Tokyo Rebel stores doing general retail work, including but not limited to helping customers, ringing up sales, and cleaning cleaning cleaning! You will also be writing blog posts and posting to other social media, starring in our YouTube and Facebook Live videos, as well as entering products into our POS system and performing other retail-related tasks as needed. Meanwhile, you will dress the part, wearing our brands during your shifts to show our store visitors just how amazing this fashion can look.

Requirements:

* You must be at least 18 years old
* You must be legally eligible to work in the US (either a US citizen or on a valid work visa)
* You must be well-versed in the fashion we sell
* You must be close enough to us to be able to get to work on time without exception
* You must be friendly and eager to "dress up" in the fashion during your work shifts
* You must be prepared to work during conventions (unless your coworkers can cover your shifts)
* You must have schedule flexibility - generally your schedule will be set but there may be times when we need extra help
* You must be motivated to work to help promote the store and the fashion

Preferred but not required:

* Previous retail experience
* Your own wardrobe of clothes representing one of our brands
* Social media experience (personal experience is fine)

This is a part-time position, two to three days per week. Shifts are generally from 12:30-8pm.

To apply, please send a resume and cover letter to info@bssbnyc.com with the subject JOB APPLICATION

If you have one, attaching a photo of yourself wearing one of our brands will help us to gauge your coordination skills and interest in the clothes we sell. This photo can be neck down if you prefer. Your knowledge and personal sense of style are important parts of this job. Please do not send us any photos of yourself not wearing Japanese fashion - we are only interested in seeing how you wear the clothes.

To those who have applied in the past, if you are still interested, please send us any updates to your resume and cover letter so we know you would still like to be considered. We are interested in hearing from you again!

We will only contact those who are selected for an interview.

Thanks in advance to all applicants!


Reservations for "Kitten's Sweet Cherries Cafe Diner Plain Series" begin today! June 22 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
"Kitten's Sweet Cherries Cafe Diner Plain Series" series starting June 22nd! ★

Please view the reservation policy here before ordering.

You may order this series via our web site here, however we will need to 
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in late June - early July ~

Items newly up for reserve (prices do not include tax):

Please click each image or here to order via our web site. For more information from the Japanese web site, please click the image above.

B41OP329 Sweet Cherries Cafe Girl gingham check chiffon one piece dress - $312



B41OP341 Sweet Cherries Cafe Girl gingham check one piece dress - $284



B41OP330 Sweet Cherries Cafe sailor collar one piece dress - $246



B41CF072 Sweet Cherries cuffs - $34



B41JS216 Little Girls Sweet Ribbon jumper skirt - $332



B41HA938 Little Girls Sweet Ribbon head bow - $54



B41HA939 Kitten's clip - $36



B41SC833 Heart ribbon tulle lace ankle length socks - $26



Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


KERA MAGAZINE AUGUST ISSUE - AKIRA & Misako Aoki × KERA June 21 2017

The venerable KERA magazine has long helped promote Lolita fashion around the world, but it's now moved from the physical to the digital realm!

Since you can no longer buy a physical copy, we'll be letting you know each time a new digital issue of KERA is released! The good news is it's free!



The second digital issue for August 2017 is now online!

In this month's issue:

"For winning the thing you really love"



The fact that the ideal is different from the reality is everyday. How does your style reflect your reality?

Once you have decided what you like, KERA has reached overseas!

Also included in this article, AKIRA and Misako Aoki talk about past and current ideals.

Read more of the magazine here!


Reservations for "Magical Popping Fantasy" start June 16th! June 18 2017

★ We will begin accepting reservations for Alice and the Pirates'
"Magical Popping Fantasy" series on June 16th! ★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
June 16th - June 18th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.

June 21st: Reservations for either store pickup or shipping will be accepted, subject to availability - you may now order via our web site here.

To order, you may visit our store, email order@bssbnyc.com or call us at 212-460-9100.

~ Expected release in late June - early July~

Items newly up for reserve (prices do not include tax):

Please click each image for more information or to order. For information from the Japanese web site, please click the image above.

P13OJ215 Magical Popping Fantasy jumper skirt I - $246



P13OJ216 Magical Popping Fantasy jumper skirt II - $246


P13OP325 Magical Popping Fantasy one piece dress - $284



P13SK510 Magical Popping Fantasy skirt - $152


P13OH908 Magical Popping Fantasy head dress style head bow - $62



P13OH909 Magical Popping Fantasy bonnet - $114



P13HA936 Sweet fantasy head dress - $122 ★



P13AC033 Sweet fantasy pearl necklace - $56 ★



 
P13BL424 Fantasia stripe chiffon blouse - $160 ★


Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


New summer shipment, including items from "Kumya Chan's Kira Kira ☆ Milky Way"! June 15 2017

We've just received a new batch of items at our store!



Our newest series items include the "Kumya Chan's Kira Kira ☆ Milky Way" and restocked items from "Alice and the Labyrinth of the Clockwork World" series! We now have many different styles of dresses, blouses, skirts and more. 



We received lots of lightweight blouses that are perfect for summer weather like the Chiffon half-length sleeve blouseKira Kira ☆ Milky Way Blouse and Short sleeve baby doll blouse -  they come in lots of cute colors for all sorts of coordinates!  For something unique try the Floret Lace Bolero.





This shipment also includes shoes! For a youthful summer style we have the Baby’s Sweet Drops sandals and more mature styles we have the Heart Milky Way pumps.



For those who love boystyle we also received the Little Prince Papillon Salopette Pants and Little Prince Papillon round Blouse

Last, we have lots of new Usakumya and Kumakumya items to add to your collection. Choose from the Usakumya's face Bag or the Kuma kumya rucksack mini!



These are just a sampling of all the new items now available in store and online, so visit us today or catch our New Arrivals page for all the new products!


Weekly Coordinates! June 08 2017

Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Petrina and Laurel!
You can find these products in our store or online!

Alice and the Pirates


P13CD102 FORTUNE TELLER cardigan - $94
P12BL446 Sacred dream's Lucianna blouse - $142
P13SK507 Alice and the Labyrinth of the Clockwork World skirt -$152
P12AC098 Patchwork Apples necklace - $66





P13CS703 Marine Logo Border Cutsew - $82
P11PT631 ALICE’s nostalgic time travel pants -$142
P13HA910 Lucid Ribbon Hair Band - $28
P12OH916 A Snowy Christmas Eve Mysterious Gift Present Ribbon beret - $114
P12BG808 A/P mini trunk bag - $190



P12JS230 Swan's feather jumper skirt - $304
P13BL408 Anastasia Butterfly Collar Blouse - $160
P13PN504 Long lace petticoat - $160
P13HA911 Rosary round head dress style head bow - $60
P12AC028 Devil horns clip - $76
P12BG819 A/P Coffin style pochette - $152


Visit our store to see more, or order online!
We look forward to seeing you soon!


Reservations for "Kitten's Sweet Cherries Cafe Diner" start June 9th! June 04 2017

★ We will begin accepting reservations for Baby, the Stars Shine Bright's
"Kitten's Sweet Cherries Cafe Diner" series on June 9th! ★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
June 9th - 11th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.

June 14th: Reservations for either store pickup or shipping will be accepted, subject to availability - as of now, you may order via our web site here.

Please visit our store, email order@bssbnyc.com or call us at 212-460-9100 to order.

~ Expected release in late June - early July~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site. To order available items through our web site, please click here.

B41OJ215 Kitten’s Sweet Cherries Cafe Diner ribbon jumper skirt - $284



B41OJ216 Kitten’s Sweet Cherries Cafe Diner frill jumper skirt - $274


B41OP327 Kitten’s Sweet Cherries Cafe Diner one piece dress - $312 



B41BL418 Kitten’s Sweet Cherries Cafe Diner blouse - $132


B41OH909 Kitten’s Sweet Cherries Cafe Diner head bow - $54



B41OH910 Kitten’s Sweet Cherries Cafe Diner head bow - $44



B41OT063 Kitten’s Sweet Cherries Cafe Diner Kumya jumper skirt - $58



B41SC825 Sweet Cherries ankle length socks - $28



B41OT073 Heart ribbon tulle lace cuffs - $34



B41OT053 Sweet Cherries Cafe Girl apron - $172



B41HA945 Sweet Cherries Cafe Girl cap - $76



B41AC057 Sweet Ice cream necklace - $94



B41AC058 Sweet Cherries hair pin - $26



B41AC059 Sweet Cherries earrings - $38



B41AC060 Sweet Cherries pierced earrings - $38



B41AC061 Sweet Cherries ring - $28


Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!

Reservations for "Elise Tricolor" begin June 6th! June 04 2017

★ We'll begin accepting reservations for Alice and the Pirates's
"Elise Tricolor" series starting June 6th! ★

For this series, we can inquire from the head office before the 6th. Please email us if you are interested before that date.

Please view the reservation policy here before ordering.

We will need to 
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in mid July ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.

P13JS205 Elise Tricolor jumper skirt - $256



P13OP324 Elise Tricolor one piece dress - $294



P13BL418 Elise Sailor Blouse - $122



P13PT613 Elise Tricolor Pants - $152

 

P13HA926 Elise Tricolor hat - $94


P13HA933 Elise pearl ribbon barrette - $40


P13SC821 A/P logo border over knee socks - $22

 Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


Reservations for "Twinkle twinkle Princess" begin June 1st! May 31 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
"Twinkle twinkle Princess" series starting June 1st! ★

Please view the reservation policy here before ordering.

You may order this series via our web site here, however we will need to 
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in early - late June ~

Items newly up for reserve (prices do not include tax):

Please click each image to order via our web site. For more information from the Japanese web site, please click the image above.

B41OP331 Twinkle twinkle Princess one piece dress - $520



B41JS221 Twinkle twinkle Princess jumper skirt - $256



B41HA944 Twinkle twinkle Princess head bow with veil - $104



B41CF074 Twinkle twinkle Princess cuffs - $38


Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


Reservations for "BABY☆Milky Way" begin May 30th! May 31 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
"BABY☆Milky Way" series starting May 30th! ★

Please view the reservation policy here before ordering.

You may order this series via our web site here, however we will need to 
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in late May - mid June ~

Items newly up for reserve (prices do not include tax):

Please click each image to order online. For more information from the Japanese web site, please click the image above.

B41OJ217 BABY☆Milky Way jumper skirt I - $236



B41OJ218 BABY☆Milky Way jumper skirt II - $246



B41HA946 BABY☆Milky Way barrette - $38



Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


Now accepting reservations for "Baby Wallet Bag" series! May 26 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
"BABY wallet bag" series starting May 25th! ★

Please view the reservation policy here before ordering. For this restock item, we have a certain number of wallet bags guaranteed but will need to check stock after that.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.
 

~ Expected release in mid - late July ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.

B41BG816 BABY wallet bag - $66


Please feel free to ask us any questions about these items that you might have prior to ordering.

We hope to hear from you soon~ !


~Weekly Coordinates~ May 25 2017

Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Petrina!
You can find these products in our store or online!


Baby, the Stars Shine Bright NYC video highlights from our May shipment! May 22 2017

Today we're showing you some of our favorites from our recent May shipment! Haley and Petrina team up to show you our latest additions!



All of our newest products can be found on the New Arrivals page - check them out!

Here are direct links to the items shown in the video:

Want to see more videos like this? Subscribe to our YouTube channel!


New items have arrived, just in time for summer! May 18 2017

We've just received new batch of items at our store!



Our newest series items include the "St.Mary Holy Card" and "Alice and the Labyrinth of the Clockwork World" series! We now have many different styles of dresses, blouses, skirts and more. 





This shipment also includes lovely new accessories! These include beautiful jewelry to match the "St.Mary Holy Card" series, and jewelry to match the "Psyche ~ The Doctor and the Eternal Sun Shine ~" series!



New items are now available in store and online, so visit us today or catch our New Arrivals page for all the new products!