News

Reservations for 2017 HAPPY PACK sets begin December 9th! December 06 2016

★ We'll begin accepting reservations for BABY, the Stars Shine Bright's and Alice and the Pirates' Happy Pack Sets starting December 9th! ★

In-store orders will be taken starting December 9th (1PM ET)
Please visit us for the first chance to reserve!

Online orders will be taken starting December 10th (1PM ET) 
Reservations end on December 12th (8PM ET)

Full payment is required to complete the reservation.

Availability is extremely limited; first come, first served.

Online orders can be placed through this link or via the individual links below - all links will be active starting December 10th at 1PM.

Due to expected demand, there is a limit of one pack total per order. Orders for more than one pack will be cancelled.

If we still have packs available on the 11th, you may order a second pack.

Please also note that BABY, the Stars Shine Bright's policy is that special sets, happy packs and lucky packs do not count towards point cards and are exempt from discounts.

For questions, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

~ Expected release in sometime in January, however as always the date is not guaranteed ~

 
Items newly up for reserve (prices do not include tax):

Please click each image for more information (links will be active December 10th at 1PM).

B41HP099 Little rabbit's Sparkly Droplet Rendezvous SET - $174

(Product link will be active starting December 10th at 1PM ET.)
Available in either Pink or Mint green.
Each set includes a jumper skirt, headbow, overknee socks and Usakumya pass case.


P13HP099 Madame Blanche’s Magnificent Store Happy Pack SET - $174

(Product link will be active starting December 10th at 1PM ET.)
Available in either Red or Navy.

Each set includes a jumper skirt, headbow, overknee socks, and Kuma Kumya pass case.

Additionally, we will have the following Variety Pack available in limited quantities!
(No pictures as these are true lucky packs.)

BABY & PIRATES Variety Happy Pack - $216
(Product link will be active starting December 10th at 1PM ET.)
※ Valuable set including 1 Jumper skirt and 6 or more additional BABY & PIRATES items!
Please note: this pack may not be a coordinated set.

Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


~Weekly Coordinates December 03 2016

Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Petrina and Eve! You can find these products in our store or online!


Reservations for "Ophelia Bouquet ~A Night buried in Flowers~" begin December 2nd! December 01 2016

★ We will begin accepting reservations for Alice and the Pirates' 
"Ophelia Bouquet ~A Night buried in Flowers~" series on December 2nd! ★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
December 2nd - 4th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.

December 7th: Reservations for either store pickup or shipping will be accepted, subject to availability. Items will be available to order through our web site at that time.

Items marked with a "★" can be ordered by email starting now, subject to availability.

Please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in mid - late December ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.

P12OJ227 Ophelia Bouquet ~A Night buried in Flowers~jumper skirt I - $344

 

P12OJ228 Ophelia Bouquet ~A Night buried in Flowers~jumper skirt II - $322.00
 


P12OP363 Ophelia Bouquet ~A Night buried in Flowers~one piece dress - $344
 


P12HA968 Ophelia Bouquet garland - $140



P12AC046 Ophelia Venom Bottle Necklace - $82 ★



P12OT030 Ophelia Bouquet 4-part Brooch - $118



P12SC827 Lace over knee socks - $36


Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


Reservations for "The Dance of the Blue Bud" series begin December 1st! December 01 2016

★ We will begin accepting reservations for Alice and the Pirates' "The Dance of the Blue Bud" series starting on December 1st! ★

Please view the reservation policy here before ordering. This series can be ordered directly through our web site, however we will need to check on availability with the head office before we can fully finalize your order.

For any questions or if you'd prefer to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

~ Expected release in mid - late December 2016~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese website.

P12JK371 The Dance of the Blue Bud Lace Jacket - $430


P12PT631 The Dance of the Blue Bud wide pants - $226



P12BL447 The Dance of the Blue Bud Over Blouse - $182



P12OT031 The Dance of the Blue Bud rosette - $60


P12HA962 The Dance of the Blue Bud silk hat - $280


Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!

Kitsy and Iris' picks from Baby, the Stars Shine Bright NYC November shipment! November 27 2016

With the philosophy of better late than never, today we're showing you some of our favorites from our recent November shipment! Kitsy and Iris bring you some of our most recent additions for Fall!

A few of these products may already be sold out, but all of our newest products that are in stock can be found on the New Arrivals page - check them out!

Here are direct links to the items shown in the video:

Gift box bag

Want to see more videos like this? Subscribe to our YouTube channel!

 


Reservations for "Rin-chan's Twinkle Fairy" series start now! November 25 2016

★ We will begin accepting reservations for Baby, the Stars Shine Bright's "Rin-chan's Twinkle Fairy" series starting on November 24th!★

Please view the reservation policy here before ordering. This series can be ordered directly through our web site, however we will need to check on availability with the head office before we can fully finalize your order.

For any questions or if you'd prefer to order a different way, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

~ Expected release in January 2017~

Items newly up for reserve (prices do not include tax):

Please click each image for more information or to place your order.

B41JS204 Rin chan’s twinkle fairy jumper skirt - $454


B41BL402 Rin chan’s twinkle fairy blouse - $182



B41HA903 Rin chan’s twinkle fairy head dress - $66



B41OT002 Rin chan’s twinkle fairy ribbon veil - $130

Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!



Black Friday sale November 25th-27th! Online November 28th! November 23 2016


BABY, the Stars Shine Bright New York City will be having a special Black Friday sale!

In-store sale: November 25th through 27th
BABY, the Stars Shine Bright New York City
158 Allen St, New York NY 10002

Visit us at 1PM November 25th for the sale! *

💕 Purchase 2 qualifying items, get 15% off your total order * 💕
💕 Purchase 3 qualifying items or more, get 20% off your total order * 💕

Online ("Cyber Monday") sale: November 28th (midnight to midnight ET)
Sale items are 15% off, no quantity restrictions! *
Use code BLACKFRIDAY2016 at checkout


We will also have brand new and limited items in our store - visit us in person to see them first!

* sale exclusions apply:
All bags, Usakumyas, umbrellas and our newest arrivals including
Little Red Riding Hood ~ Fairy tales Of The Marchen Forest series
A Snowy Christmas Eve Mysterious Gift Present Ribbon series
Also reserve items and special orders
are exempt from the sale
    Sale prices will be reflected at checkout - any questions, please ask a staff member!

    Holiday hours:
    11/24: closed
    11/25: regular hours (1-8PM)

    Please keep in mind the following "house rules" that are always in force:

    • Sale items do not qualify for point card discounts or point card stamps.
    • We cannot change prices or issue partial refunds on already purchased items that are part of the sale.
    • There is a try-on limit of 3 items at a time and 5 items total. Please only pick out your very favorite items to try on.
    • Please ask for assistance before using our changing room. We do reserve the right to decline a try-on for any reason. No blouse try-ons.
    • No photos or videos are allowed anywhere in our store, especially the changing room.
    • Please see our store page for more info on changing room etiquette at our store.

    We thank you for your cooperation and look forward to seeing you! ♪


    Reservations for Alice and the Pirates' "Nutcracker and Sweets Country" series start November 17th! November 16 2016

    ★ We will begin accepting reservations for Alice and the Pirates' "Nutcracker and Sweets Country" series starting on November 17th!★

    Please view the reservation policy here before ordering.

    For this series, we need to check on availability for each item at the time of order - please inquire.

    Please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

    The reservation schedule is as follows:
    Sugar Plum Fairy series:
    Reservations officially begin November 17th at 1PM ET
    ~ Expected release in mid December~
    Sacred dream's Lucianna series:
    Reservations officially begin November 17th at 1PM ET
    ~ Expected release in early - mid January~

    Items newly up for reserve (prices do not include tax):

    Please click each image for more information from the Japanese website.

    P12OJ223 Sugar plum Fairy Queen jumper skirt - $520


    P12OJ224 Sugar plum Fairy Princess jumper skirt - $302



    P12BL438 Sugar plum Fairy blouse - $194



    P12SK517 Sugar plum Fairy Princess skirt - $194


    P12OH917 Sugar plum Fairy Queen bonnet - $194


    P2HA963 Fairytales veil - $204


    P12OT037 Sugar plum Fairy chain belt - $226



    P12SC829 Sugar plum Fairy over knee socks - $24



    P12OT047 Sugar plum Fairy ankle chou - $54



    P12AC048 Sugar plum Fairy pearl choker - $118


    P12JK370 Sacred dream’s Lucianna jacket - $460


    P12PT630 Sacred dream’s Lucianna pants - $182


    P12BL446 Sacred dream’s Lucianna blouse - $160



    P12HA961 Sacred dream’s Lucianna silk hat - $324



    P12OT036 Sacred dream’s Lucianna garland- $160

    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!



    We're accepting reservations for "Dreaming Of Little Lover ~Fantasy Dresses into My Little Closet~" series! November 16 2016

    ★ We'll begin accepting reservations for BABY, the Stars Shine Bright's
    "Dreaming Of Little Lover ~Fantasy Dresses into My Little Closet~" series starting November 15th! ★

    Please view the reservation policy here before ordering. Note, however that this series can be ordered directly through our web site.
     


    The reservation schedule is as follows:
    AURORA Soirée [build-to-order · Limited production]
    Reservations officially accepted November 15th 1PM ET to December 24th 8PM ET
    ~ Expected release in February - March 2017 ~
    Fleurette Menuet [build-to-order · Limited production]
    Reservations officially accepted November 15th 1PM ET to December 24th 8PM ET
    ~ Expected release in April - May 2017 ~
    Le poupée mariée rêveuse dress set 【build-to-order・Limited production】
    Reservations officially begin November 15th 1PM ET to December 24th 8PM ET
    ~ Expected release in May - June 2017 ~
    Chère princesse, vivez un brillant avenir dress set 【build-to-order・Limited production】
    Reservations officially accepted November 15th 1PM ET to January 31st 8PM ET
    ~ Expected release in June - July 2017 ~
    Rosa Centifolia ~A Ball dance party for Antoinette~Dress set [build-to-order manufacturing · Limited production ]
    Reservations officially begin November 15th 1PM ET to Feburary 1st 8PM ET
    ~ Expected release in July - August 2017 ~
    Please visit our store, email order@bssbnyc.com or call us at 212-460-9100 if you have any questions prior to ordering.

    Items newly up for reserve (prices do not include tax):

    Please click each image for more information or to order.

    B41HC306 AURORA Soirée dress set [build-to-order · Limited production] - $1,100

    B41HC307 Fleurette Menuet dress set [build-to-order · Limited production] - $1,620

    Pink x off white colorway unavailable

    B41HC308 Le poupée mariée rêveuse dress set [build-to-order ・ Limited production] - $3,150


    B41HC310 Chère princesse, vivez un brillant avenir dress set [build-to-order · Limited production ] - $3,060

    Navy colorway unavailable

    B41HC311 Rosa Centifolia ~A Ball dance party for Antoinette~Dress set [build-to-order manufacturing · Limited production ] - $3,600

    Bordeaux colorway unavailable
    Please feel free to ask us any questions about these items that you might have prior to ordering.

    We hope to hear from you soon~ !~


    We're now accepting reservations for Alice and the Pirates' "Nutcracker and Mouse King" series! November 16 2016

    ★ We will begin accepting reservations for Alice and the Pirates' "Nutcracker and Mouse King" series starting on November 15th!★

    Please view the reservation policy here before ordering. Note, however that this series can be ordered directly through our web site.

    For this series, we need to check on availability for each item at the time of order - please inquire. Build-to-order items should be available as long as the order is placed within the reservation period.

    Please visit our store, email order@bssbnyc.com or call us at 212-460-9100 if you have any questions prior to ordering.

    The reservation schedule is as follows:
    Clara Dress up 【build-to-order】 series:
    Reservations officially accepted November 16th 1PM ET to December 18th 8PM ET
    ~ Expected release in March 2017~
    Toy Soldier ☆ Fortuna 【build-to-order】 series:
    Reservations officially accepted November 16th 1PM ET to December 18th 8PM ET
    ~ Expected release in March 2017~

    P12BL445, P12OT629:
    Reservations officially begin November 22nd 1PM ET
    ~ Expected release in late December - early January~

    The Mouse King ★ Gualtiero series:
    Reservations officially begin November 15th 1PM ET
    ~ Expected release in late November - early December~
    Items newly up for reserve (prices do not include tax):

    Please click each image for more information from the Japanese website.

    P13HC372 Clara Dress up Nightgown One piece dress [build-to-order] - $580


    P13HC967 Clara Dress up head dress [build-to-order] - $88



    P12HC369 Toy Soldier ☆ Fortuna jacket [build-to-order] - $498



    P12BL445 Toy Soldier ☆ Fortuna blouse - $172


    P12OT629 Toy Soldier ☆ Fortuna pants - $182


    P12VT368 The Mouse King ★ Gualtiero écharpe with vest - $430


    P12PT628 The Mouse King ★ Gualtiero pants - $214



    P12BL444 The Mouse King ★ Gualtiero blouse - $182



    P12OT042 The Mouse King ★ Gualtiero Medal Pin I - $42



    P12OT043 The Mouse King ★ Gualtiero Medal Pin II - $42


    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!



    ~ Weekly Coordinates ~ November 15 2016

    Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Iris and Kitsy! You can find these products in our store or online!

    Alice and the Pirates



    Irene grosgrain onepiece - $312
    A/P Military coat - $346
    Church choir beret - $118




    Josephine Babydoll Blouse - $75 (sale!)
    A Snowy Christmas Eve Mysterious Gift Skirt - $172
    Gift Box Bag - $214
    Nutcracker Bolero - $140

    We look forward to seeing you soon!


    Be featured on our BABY, the Stars Shine Bright NYC YouTube Channel! November 13 2016

    Want a chance to showcase your Lolita style to be seen around the world? On Saturday November 19th, come to our store between 1pm to 4pm with your best BABY, the Stars Shine Bright or Alice and the Pirates coordinates to be a part of our first street fashionistas video! 





    ✧・゚: *✧ Details ✧*:・゚✧

    November 19th
    1pm - 4pm
    158 Allen St, New York NY 10002

    *** Please visit us in your favorite BABY, THE STARS SHINE BRIGHT or ALICE AND THE PIRATES brand coordinate to be featured! ***

    We look forward to seeing you!

    Reservations for "Snow White's Patchwork Apples" start on Nov 11th! November 11 2016

    ★ We will begin accepting reservations for Alice and the Pirates' "Snow White's Patchwork Applesstarting on November 11th!★

    Please view the reservation policy here before ordering.

    The reservation schedule is as follows:
    November 11th - 13th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately

    November 16th: Reservations for either store pickup or shipping will be accepted, subject to availability.

    Please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

    ~ Expected release in mid to late December ~

    Items newly up for reserve (prices do not include tax):

    Please click each image for more information from the Japanese website.

    P12CP398 Patchwork Witch Cape Mantle - $204


    P12OJ296 Snow White's Patchwork Apples jumper skirt I - $280


    P12OJ297 Snow White's Patchwork Apples jumper skirt II - $280


    P12AC098 Patchwork Apples necklace - $76



    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    Reservations for "Wicked apple bouquet" series start on Nov 10th! November 10 2016

    ★ We will begin accepting reservations for Alice and the Pirates' "Wicked apple bouquet" series starting on November 10th!★

    Please view the reservation policy here before ordering.

    For this series, we need to check on availability for each item at the time of order - please inquire.
    Please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

    ~ Expected release in mid to late November ~

    Items newly up for reserve (prices do not include tax):

    Please click each image for more information from the Japanese website.


    P12HA964 Snow White veil head bow - $140


    P12OT044 Snow White ribbon brooch - $54



    P12HA965 Wicked Bouquet Headband - $128



    P12OT045 Witch's Lace Accessory - $44



    P12HA966 Pearl chain comb - $36
     

    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    Reservations for "Moonlit forest AURORA Soirée" begin on November 10th! November 09 2016

    ★ We will begin accepting reservations for Baby, the Stars Shine Bright's "Moonlit forest AURORA Soirée" starting on November 10th!★

    Please view the reservation policy here before ordering.

    For this series, we need to check on availability for each item at the time of order - please inquire.
    Please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

    Expected release in Late November

    Items newly up for reserve (prices do not include tax):

    Please click each image for more information from the Japanese website.

    B40OJ231 Moonlit forest AURORA Soirée Lind jumper skirt - $322


    B40OJ232 Moonlit forest AURORA Soirée princess jumper skirt - $356


    B40OP344 Moonlit forest AURORA Soirée one piece dress - $398


    B40SK521 Moonlit forest AURORA Soirée skirt - $226


    B40OH925 Moonlit forest AURORA Soirée head dress - $66


    B40OH926 Moonlit forest AURORA Soirée bonnet - $128


    B40TI848 Moonlit forest AURORA Soirée tights - $46


    B40BL439 Moonlit forest AURORA Soirée blouse - $204


    B40HA986 Moonlit forest AURORA Soirée veil - $128


    B40HA988 Moonlit forest Ribbon Comb - $88


    B40AC060 Moonlit forest AURORA Soirée necklace - $104


    B40AC061 Moonlit forest AURORA Soirée hair pin - $50


    B40AC062 Moonlit forest AURORA Soirée ring - $50


    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    ~ Weekly Coordinates ~ November 05 2016

    Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Petrina and Haley! You can find these products in our store or online!

    Alice and the Pirates




    P12JS219 Rainy day’s memory jumper skirt - $312
    P12BL420 Romeo blouse - $124
    P12OH903 The grace~Hymn of the departure~beret (In-Store Only!) - $128
    P12HA941 Hydrangea ribbon frill baretta - $50




    P12OJ221 Starlit Sky Tent and the Secret Circus Troupe jumper skirt I - $344
    P12BL413 Josephine Babydoll Blouse - $150 $75 (sale!)
    P12BG816 A / P Marching drum bag - $196

    We look forward to seeing you soon!


    A brand new shipment for November is here including coats, cardigans and Usakumyas! November 04 2016

    Our first coats and jackets of the season have arrived along with Usakumya rucksacks and pochettes, new print series and more!


    Brand new additions and matching accessories from the latest print series have also arrived, including Baby, the Stars Shine Bright's "Dreaming Of Little Lover" and Alice and the Pirates' "A Snowy Christmas Eve Mysterious Gift Present Ribbon."

    We also received some adorably warm coats for the upcoming colder weather - try the Little Red Riding Hood Rosy Cape or Katie Lunetta Coat. If you prefer a more mature elegance try the Rosy Ribbon Coat or A/P Military coat.

     
    We've restocked cozy cover ups like the Cardigan with furLaLaLa ♪ bolero and Shellingford long cardigan!  We've also re-stocked popular favorites like the Kumakumya PochetteWhite rabbit salopette, and Usakumya Rucksack in off-white x pink, off-white x red gingham and white x pink x saxe.

    Check out our New Arrivals collection today for these and many more new items!

    We look forward to seeing you soon~!


    ~ ♪ Halloween In Store Fun Fair ♪~ October 29 2016

    ~♫ Come one, Come all, ye Children of the Dark, and the Light,
    to our BABY New York City Halloween Fun Fair ♪♫~

    This Halloween, we will be having a splendid ~♫ Halloween ♪♫~ event in our shop!~ 
    Visit us this Monday, the 31st of October to celebrate!~

    We will be having to following In-store only promotions:

    Trick!
    Dress up in Lolita or Kodona-style coordinates using major garments from BABY, the Stars Shine Bright or Alice and the Pirates and receive 5% off any BABY or A/P purchase ~

    This includes handbags and other items that are rarely discounted!

    ※(Qualifying purchases made only on the 31st, total before tax, no reservations items, no sale items, no pick ups.)※

    Treat!
    All BABY, the Stars Shine Bright  and Alice and the Pirates in-store purchases over $50 on October 31st will receive a goody bag filled with luscious sweets and authentic Japanese treats!
    ※(while supplies last)※

    Yum~Yum~

    Come visit us, we can't wait to see your Dark coordinates~!

    ~♫See you soon~!~


    Reservations for "Dreaming Doll" begin on November 1st! October 28 2016

    ★ We will begin accepting reservations for Baby, the Stars Shine Bright's "Dreaming Doll"
    starting on November 1st!★

    Please view the reservation policy here before ordering.

    For this series, we need to check on availability for each item at the time of order - please inquire.
    Please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

    Expected release in November

    Items newly up for reserve (prices do not include tax):

    Please click each image for more information from the Japanese website.

    B40OP348 Dreaming Doll one piece dress (head bow set) - $670


    B40AC068 Dreaming Doll pearl choker - $98

    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!



    Reservations/Special Order information for "Little Red Riding Hood ~ Fairy tales Of The Marchen Forest"! October 28 2016

    ★ We will begin accepting special orders for BABY, the Stars Shine Bright's "Little Red Riding Hood ~ Fairy tales Of The Marchen Forest" now!★

    Please view the reservation policy here before ordering.

    This series will be released very soon - most items are not available for reservation but can be special ordered. We need to check availability for each item at the time of order - please inquire.

    Please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

    Expected release in xxx

    Items newly up for reserve (prices do not include tax):

    Please click each image for more information from the Japanese website.

    B40OJ229 Little RED Riding Hood~Fairytales of the Märchen Forest~Ddirndl Jumper skirt - $344


    B40OJ230 Little RED Riding Hood~Fairytales of the Märchen Forest~corset jumper skirt - $344


    B40OP342 Little RED Riding Hood~Fairytales of the Märchen Forest~one piece dress - $444


    B40SK520 Little RED Riding Hood~Fairytales of the Märchen Forest~skirt - $214


    B40OH923  Little RED Riding Hood~Fairytales of the Märchen Forest~head bow- $60


    B40OH924  /Little RED Riding Hood~Fairytales of the Märchen Forest~bonnet - $128


    B40SC844 Little RED Riding Hood~Fairytales of the Märchen Forest~over knee socks - $36
    (Reservations beginning on November 1)


    B40BL438  Little RED Riding Hood blouse - $182


    B40OT057 Little RED Riding Hood apron - $104
    (Reservations begin November 1)


    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    Reservations for "A Snowy Christmas Eve Mysterious Gift" begin October 25th! October 24 2016

    ★ We will begin accepting reservations for Alice and the Pirates's
    "A Snowy Christmas Eve Mysterious Gift" series starting Oct 25th! ★

    Please view the reservation policy here before ordering.

    For this series, we need to check on availability for each item at the time of order - please inquire.
    Please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

    Expected release in early - mid November, 2016

    Items newly up for reserve (prices do not include tax):

    Please click each image for more information from the Japanese website.

    P12OJ225 A Snowy Christmas Eve Mysterious Gift Present Ribbon jumper skirt - $280

    P12OJ226 A Snowy Christmas Eve Mysterious Gift Napoleon jumper skirt - $280

    P12SK516 A Snowy Christmas Eve Mysterious Gift skirt - $172

    P12OH915 A Snowy Christmas Eve Mysterious Gift slanting ribbon head bow - $46

    P12OH916 A Snowy Christmas Eve Mysterious Gift Present Ribbon beret - $128

    P12OT041 Present Ribbon rosette - $54

    P12AC038 Drosselmeyer’s Wonder Toy necklace - $98

    P12SC831 A Snowy Christmas Eve Mysterious Gift over knee socks - $28

    P12BL440 Clara Ribbon Blouse - $140

    P12BL441 Pleated Ribbon Blouse - $140

    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    Reservations for "Fairyland of Little Red Riding Hood" start October 21st! October 21 2016

    ★ We will begin accepting reservations for BABY, the Stars Shine Bright's
    "Fairyland of Little Red Riding Hood" series starting October 21st! ★

    Please view the reservation policy here before ordering.

    For this series, we need to check on availability for each item at the time of order - please inquire.

    Please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

    Please note: all orders will be from the 2nd production
    Expected release in mid - late December

    Items newly up for reserve (prices do not include tax):

    Please click each image for more information from the Japanese web site.

    B40JS250 Fairyland of Little Red Riding Hood jumper skirt (Cape set) - $702



    B40HA985 Fairyland of Little Red Riding Hood head dress - $68 



    B40HA984 Fairyland of Little Red Riding Hood ribbon comb - $36 

    (not pictured)

    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    Reservations for "Usakumya-chan face bag" and "Kumakumya chan face bag" start today! October 21 2016

    ★ We will begin accepting reservations for BABY, the Stars Shine Bright's
    "Usakumya-chan face BAG" and "Kumakumya chan face BAG" series starting today! ★

    Please view the reservation policy here before ordering.

    For this series, we need to check on availability for each item at the time of order - please inquire.

    Please visit our store, email order@bssbnyc.com or call us at 212-460-9100.

    Please note: all orders will be from the 2nd production
    Expected release in late January 2017

    Items newly up for reserve (prices do not include tax):

    Please click each image for more information from the Japanese web site.

    B40UK863 Usakumya chan face bag- $76


    B40UK864 Kumakumya chan face bag - $76


    Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


    We're hiring one seasonal worker! October 17 2016

    Do you live and breathe Japanese Lolita fashion? Do you love interacting with all different types of people from around the world? Come work for us!

    We are looking for one new shop assistant for the holiday season (roughly early November through late January). You will work for both the BABY, the Stars Shine Bright and Tokyo Rebel stores doing general retail work, including but not limited to helping customers, ringing up sales, and cleaning cleaning cleaning! You will also be writing blog posts and posting to other social media, starring in our YouTube videos, as well as entering products into our POS system and performing other retail-related tasks as needed. Meanwhile, you will dress the part, wearing our brands during your shifts to show our store visitors just how amazing this fashion can look.

    Requirements:

    * You must be at least 18 years old
    * You must be legally eligible to work in the US (either a US citizen or on a valid work visa)
    * You must be well-versed in the fashion we sell
    * You must be close enough to us to be able to get to work on time without exception
    * You must be friendly and eager to "dress up" in the fashion during your work shifts
    * You must be prepared to work around holidays (we are closed on holidays but open on the days surrounding them)
    * You must be able to work at least one day on the weekend

    Preferred but not required:

    * Previous retail experience
    * Your own wardrobe of clothes representing one of our brands
    * Social media experience (personal experience is fine)

    This is a part-time position, two to three days per week. Shifts are generally from 12:30-8pm.

    To apply, please send a resume and cover letter to info@bssbnyc.com with the subject JOB APPLICATION

    If you have one, attaching a photo of yourself wearing one of our brands will help us to gauge your coordination skills and interest in the clothes we sell. This photo can be neck down if you prefer. Your knowledge and personal sense of style are important parts of this job. Please do not send us any photos of yourself not wearing Japanese fashion - we are only interested in seeing how you wear the clothes.

    To those who have applied in the past, if you are still interested, please send us any updates to your resume and cover letter so we know you would still like to be considered.

    We will only contact those who are selected for an interview.

    Thanks in advance to all applicants!