News

Reservations for "Elizabethe ~Bride of the death~" begin tomorrow! March 23 2017

★ We'll begin accepting reservations for Alice and the Pirates'
"Elizabethe ~Bride of the death~" series starting March 24th! ★

Please view the reservation policy here before ordering. 

The reservation schedule is as follows:
March 24th - April 2nd (April 3rd in Japan): In store, phone, and email reservations will be accepted for store pickup and shipping

This is a build-to-order, limited series, so we need to check availability for each item. Confirmations may take a few days.

Reservations can be made via our web site here starting March 24th at 1PM ET.
(Link will not be active until that time.)

If you'd prefer, you also may visit our store, email order@bssbnyc.com or call us at 212-460-9100 to order.


~ Expected release in early - mid September ~

Items newly up for reserve (prices do not include tax):

Please click each image to order via our web site starting March 24th at 1PM. For information from the Japanese web site prior to that, please click the main image above.

P13OJ208 Elizabethe ~Bride of the death~ jumper skirt I (build-to-order - Limited production) - $266



P13HA921 Elizabeth’s etoile hair pin (build-to-order) - $24



P13SC805 Elizabethe ~Bride of the death~ over knee socks (build-to-order) - $22

Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


~ Weekly Coordinates ~ March 20 2017

Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Kitsy!
You can find these products in our store or online!


Reservations for "BABY・AP 2017 umbrella" start today! March 17 2017

★ We'll begin accepting reservations for the
"BABY・AP 2017 umbrella " series starting today! ★

Please view the reservation policy here before ordering. For this series, we will need to
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100. As of now, you can order these umbrellas through our web site here.
 

~ Expected release in late March - April ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information or to order through our web site. For more information from the Japanese web site, click the image above.

B41UM870 BABY Merry Pagota umbrella - $44


B41UM871 BABY bird cage umbrella - $48



B41UM872 Felice frill umbrella - $48



B41UM873 BABY frill folding umbrella - $42



P13UM870 A/P Merry Pagota umbrella - $44



P13UM871 A/P Rococo umbrella - $48



P13UM872 Lady Vanessa’s Fortune Teller BOX umbrella - $38



P13UM873 A/P frill folding umbrella - $42


Please feel free to ask us any questions about these items that you might have prior to ordering.

We hope to hear from you soon~ !


Reservations for "Memories of the sunset" start now! March 17 2017

★ We'll begin accepting reservations for Alice and the Pirates'
"Memories of the sunset" series starting today! ★

Please view the reservation policy here before ordering. For this series, we will need to check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100. To order via our web site, please click here.
 

~ Expected release in mid - late April ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.

P13CP315 Anastasia Lace Mini Cape - $142


P13HA917 Lacy Ribbon Canotier Hat - $86



P13OT024 Lacy Pearl Glove - $58



P13SC817 Torchon Lace Short Socks - $26



P13SC818 A/P Striped See-through Socks - $28



P13BL408 Anastasia Butterfly Collar Blouse - $160



Please feel free to ask us any questions about these items that you might have prior to ordering.

We hope to hear from you soon~ !


Reservations for "Psyche ~ The Doctor and the Eternal Sun Shine~" begin tomorrow! March 16 2017

★ We will begin accepting reservations for Alice and the Pirates' 
"Psyche ~ The Doctor and the Eternal Sun Shine~" series tomorrow! ★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
March 17th - 20th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.

March 22nd: Reservations for either store pickup or shipping will be accepted, subject to availability - items will be posted to our web site for order at that time. As of March 22nd, you can now order items through our web site here.

If you'd prefer, you also may visit our store, email order@bssbnyc.com or call us at 212-460-9100 to order.


~ Expected release in mid April - late April~

Items newly up for reserve (prices do not include tax):

Please click each image for more information or to order from our web site. For information from the Japanese site, click the image above.

P13OJ209 Psyche ~ The Doctor and the Eternal Sun Shine~ jumper skirt I - $274


P13OJ210 Psyche ~ The Doctor and the Eternal Sun Shine~ jumper skirt II - $274
 


P13OP314 Psyche ~ The Doctor and the Eternal Sun Shine~ one piece dress - $294



P13SK506 Psyche ~ The Doctor and the Eternal Sun Shine ~ skirt - $170
 


P13OH903 Psyche ~ The Doctor and the Eternal Sun Shine ~ head bow - $46



P13OH904 Psyche ~ The Doctor and the Eternal Sun Shine ~ barrette - $38



P13OT020 Psyche ~ The Doctor and the Eternal Sun Shine~ Travel Pouch - $28



P13SC816 Psyche ~ The Doctor and the Eternal Sun Shine~ over knee socks - $24



P13HA918 Memento Frame Hairpin Set - $54



P13AC021 A Dreaming Butterfly’s Glass Dome Necklace - $114



P13AC022 Memento Frame earrings - $44



P13AC023 A Dreaming Butterfly’s Glass Dome earrings - $46


Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


Reservations for "Little Lady in summer" start today! March 16 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
"Little Lady in summer" series starting today! ★

Please view the reservation policy here before ordering. For this series, we will need to
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100. To order via our web site, please click here.
 

~ Expected release in late March - April ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information or to order through our web site. For more information from the Japanese web site, click the image above.

B41JS211 Rosine lace jumper skirt - $236


B41OP305 Charmaine one piece dress - $294


Please feel free to ask us any questions about these items that you might have prior to ordering.

We hope to hear from you soon~ !


A few more new products in store! March 12 2017

We've got a few more surprise new arrivals to tell you about today!

First, we received the popular Lady Vanessa’s Fortune Teller BOX jumper skirt!



We also received just-released items like the Rose Drops Crew Length Socks and Madam Ceres Jumperskirt.





Also, we still have a few items sold exclusively in store! Visit us to see these include sought-after and hard-to-get accessories like the Butterfly Crown Scepter (sold out!) and many more!



Most items are now available in store and online, so visit us today or catch our New Arrivals page for all the new products!


Reservations for "Strawberry’s Heart Drops" begin March 10th! March 08 2017

★ We will begin accepting reservations for Baby, the Stars Shine Bright's "Strawberry’s Heart Drops" series on March 10th! ★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
March 10th - 12th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.

March 15th: Reservations for either store pickup or shipping will be accepted, subject to availability - as of the 15th, you can now order online.

To order, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in late January - mid February ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information or to order from our site. You may click the image above if you'd like information from the Japanese web site.

B41OJ209 Strawberry’s Heart Drops jumper skirt I - $236


B41OJ210 Strawberry’s Heart Drops jumper skirt II - $236
 


B41SP511 Strawberry’s Heart Drops salopette $198



B41SK510 Strawberry’s Heart Drops skirt - $152
 


B41OH905 Strawberry’s Heart Drops ribbon head dress - $44



B41OT048 Strawberry’s Heart Drops Kumya jumper skirt - $48



B41SC806 Strawberry’s Heart Drops over knee socks - $24



B41UM874 Strawberry’s Heart Drops umbrella - $42



Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


Reservations for "Strawberry Drops" start March 9th! March 08 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's
"Strawberry Drops" series starting March 9th! ★

Please view the reservation policy here before ordering. For this series, we will need to
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100. To order via our web site, please click here after 1PM on March 9th.
 

~ Expected release in late March - early April ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.

B41JS214 Strawberry Drops jumper skirt - $218


B41OT050 Strawberry Drops apron - $114



B41BL411 Strawberry Drops blouse - $132



B41PO704 Strawberry Drops pullover - $76



B41DW604 Strawberry Drops drawers - $94



B41OT045 Strawberry Drops cuffs - $34



B41HA934 Strawberry Drops head bow - $38



B41HA935 Strawberry Drops ribbon comb - $32



B41OT046 Strawberry Drops choker - $50



B41SC805 Floral Drops over knee socks - $32


Please feel free to ask us any questions about these items that you might have prior to ordering.

We hope to hear from you soon~ !


Reservations for Usakumya rucksack❤︎Usakumya's face Bag start now! March 05 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's "Usakumya rucksack❤︎Usakumya’s face Bag" series starting March 2nd! ★

Please view the reservation policy here before ordering. For this series, we will need to
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.
 


Please visit our store, email order@bssbnyc.com or call us at 212-460-9100 if you have any questions prior to ordering, or if you'd prefer to order in person or by email.

Items newly up for reserve (prices do not include tax):

Please click each image for more information or to order through our site. For more information from the Japanese web site, please click here.

B41UK891 Usakumya rucksack - $142


B41UK898 Usakumya’s face Bag - $66



B41UK899 Kumakumya’s face Bag - $66


Please feel free to ask us any questions about these items that you might have prior to ordering.

We hope to hear from you soon~ !


~ Weekly Coordinates~ March 04 2017

Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Kitsy!
You can find these products in our store or online!


A surprise new shipment is here! March 03 2017

We've just received a surprise new shipment at our store, only days after our last! We now have many new products in stock, including some in-store exclusives!



Our newest series includes items from the "Heart Marguerite~The secret love hidden inside my heart~" series! But this shipment included many other items that are either restocks or uncommon finds in BABY stores. These include dresses like the Sweetheart Chiffon one piece dress, many more blouses, and adorable accessories like the Usakumya pass case pouch.



Our restocked items include the popular Usakumya's face Bag - but hurry, supplies are limited!



We even have limited new items sold exclusively in store - visit us for our luxurious selection! These include sought-after and hard-to-get accessories like the Butterfly Crown Scepter and many more!



Most items are now available in store and online, so visit us today or catch our New Arrivals page for all the new products!


Baby, the Stars Shine Bright NYC highlights video from our February shipment! March 02 2017

Today we're showing you some of our favorites from our recent late February shipment! Petrina and Haley show off some of our newest additions for spring!


All of our newest products can be found on the New Arrivals page - check them out!

Here are direct links to the items shown in the video:

Want to see more videos like this? Subscribe to our YouTube channel!

 


Reservations for "Alice Wonder Car Chase" series on March 3rd! March 02 2017

★ We will begin accepting reservations for Alice and the Pirates' 
"Alice Wonder Car Chase" series on March 3rd! ★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
March 3rd - 5th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.

March 8th: Reservations for either store pickup or shipping will be accepted, subject to availability - items can now be ordered through our web site here.

To order, please visit our store, email order@bssbnyc.com or call us at 212-460-9100. As of March 8th, you can also now order online.


~ Expected release in mid March - late March ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information or to order through our web site. For information from the Japanese web site, click here.

P13OJ206 Alice Wonder Car Chase jumper skirt I - $256


P13OJ207 Alice Wonder Car Chase jumper skirt II - $246
 


P13OP309 Alice Wonder Car Chase one piece dress - $274



P13SK505 Alice Wonder Car Chase skirt - $152
 


P13OH901 Alice Wonder Car Chase double ribbons head bow - $38



P13OH902 Alice Wonder Car Chase bonnet - $114



P13BG815 Alice Wonder Car Chase tote bag - $38



P13HA906 Alice Rosetta Ribbon Barrette - $38



P13CS703 Marine Logo Border Cutsew - $82



P13OP311 ❤︎Lovely Madame Onepiece❤︎ - $304



P13HA904 ❤︎Lovely Madame Parasol Cap❤︎ - $86



P13OP310 Nostalgic Alice Onepiece - $236



P13OT011 Nostalgic Alice apron - $132



P13HA907 Grosgrain Alice Ribbon Headbow - $34



P13BL407 Cheshire cat’s Parachute Shirt - $190



P13PT607 Cheshire cat’s Balloon Pants with hip bag - $170


P13HA915 Cheshire cat’s Flying cap - $160

Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


A new shipment is here including "The Destiny Arcana and the Stars will lead you, FORTUNE TELLER" series and more! February 23 2017

It already feels like spring has sprung here in New York City, and we've got a new shipment to prove it!



Our adorable new additions include items from the "Invitation from 5th Avenue〜A blue box filled with all my affection〜" and "The Destiny Arcana and the Stars will lead you, FORTUNE TELLER" series.



We also received cute spring items like the Flora Lace Jumperskirt and Rosine garden one piece dress


For when it's too warm for a winter coat, we've stocked up on lightweight cardigans like Strawberry embroidery 5 staged sleeve cardigan and FORTUNE TELLER cardigan

 

We also received lots of accessories like Kumya chan’s Love Love Valentine ringFrill Frill jabot, and Seamstress Pin Cushion Ring.



This is just a few items we've featured but everything is now available in store and online, so visit us today or catch our New Arrivals page for all the new products!
 

Reservations for "My Dear Sweetheart" start February 23rd! February 23 2017

★ We will begin accepting reservations for Baby, the Stars Shine Bright's 
"My Dear Sweetheart" series on February 23rd! ★

Please view the reservation policy here before ordering. For this series, we will need to
check on availability with the head office before we can finalize your order.

To order this series, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in late February - early March ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.

B41OJ205 My Dear Sweetheart jumper skirt - $266


B41OP316 My Dear Sweetheart one piece dress - $322
 


B41OJ206 My Dear Sweetheart Regimental jumper skirt - $284



B41HA912 My Dear Sweetheart Regimental beret - $66
 


B41BL409 My Dear Sweetheart sailor blouse - $152



B41SC820 My Dear Sweetheart over knee socks - $22



B41OT029 My Dear Baby rosette - $40



B41AC016 Crown and princess drop necklace - $56



B41OP312 Sweetheart Sweet Dot one piece dress - $312 



B41OP321 Sweetheart Chiffon one piece dress - $246



B41PO706 Sweetheart sailor pullover - $86



B41HA920 Sweetheart ribbon barrette - $24



B41HA927 Sweetheart ribbon head bow - $46


Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!

 


~ Weekly Coordinates ~ February 19 2017

Welcome to this week's coordinate post! These coordinates were chosen by our shop staff Kitsy, Haley and Petrina! You can find these products in our store or online!


Lunch tote and Kumakumya cushion in-store novelty fair start! February 18 2017

We are excited to announce an all new novelty fair! Starting Saturday 2/18, customers who spend $150 or more in store will receive this lovely bento bag featuring Alice and the Pirates' print series, "The grace~Hymn of the departure~" or "ALICE and the Mechanical Wonder Time Travel"!



Those who spend $250 or more will receive this adorable Kumakumya's Love Love Valentine cushion! 
UPDATE: SOLD OUT!



Spend $400 to receive both novelties, if still available.
Limit one per customer, while supplies last!

In-store starting 2/18.
Online starting 2/20.
 Reserve orders prepaid in-store are also eligible. We will update this blog post once supplies run out. 

Please Note:
Sale items are not eligible.

☆ Thank you to all of our customers! ☆

We're hiring! February 12 2017

Do you live and breathe Japanese Lolita fashion? Do you love interacting with all different types of people from around the world? Come work with us!

We are looking for one new shop assistant. You will work for both the BABY, the Stars Shine Bright and Tokyo Rebel stores doing general retail work, including but not limited to helping customers, ringing up sales, and cleaning cleaning cleaning! You will also be writing blog posts and posting to other social media, starring in our YouTube and Facebook Live videos, as well as entering products into our POS system and performing other retail-related tasks as needed. Meanwhile, you will dress the part, wearing our brands during your shifts to show our store visitors just how amazing this fashion can look.

Requirements:

* You must be at least 18 years old
* You must be legally eligible to work in the US (either a US citizen or on a valid work visa)
* You must be well-versed in the fashion we sell
* You must be close enough to us to be able to get to work on time without exception
* You must be friendly and eager to "dress up" in the fashion during your work shifts
* You must be prepared to work during conventions (unless your coworkers can cover your shifts)
* You must be able to work at least one day on the weekend

Preferred but not required:

* Previous retail experience
* Your own wardrobe of clothes representing one of our brands
* Social media experience (personal experience is fine)

This is a part-time position, two to three days per week. Shifts are generally from 12:30-8pm.

To apply, please send a resume and cover letter to info@bssbnyc.com with the subject JOB APPLICATION

If you have one, attaching a photo of yourself wearing one of our brands will help us to gauge your coordination skills and interest in the clothes we sell. This photo can be neck down if you prefer. Your knowledge and personal sense of style are important parts of this job. Please do not send us any photos of yourself not wearing Japanese fashion - we are only interested in seeing how you wear the clothes.

To those who have applied in the past, if you are still interested, please send us any updates to your resume and cover letter so we know you would still like to be considered.

We will only contact those who are selected for an interview.

Thanks in advance to all applicants!

 


A surprise shipment of new items is here~! February 11 2017

We've just received a brand new shipment to our store!

Our adorable new additions include the much anticipated Usakumya's face Bag and Kumakumya’s face Bag!



We've even received a limited selection of new styles of shoes!



These items are now available in store and online, so visit us today or catch our New Arrivals page for all the new products!


Reservations for "Lady Vanessa's Fortune Teller BOX" series start now! February 10 2017

★ We'll begin accepting reservations for Alice and the Pirates's "Lady Vanessa's Fortune Teller BOX" series starting today! ★

Please view the reservation policy here before ordering. 

February 10th - 12th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.

February 15th: Reservations for either store pickup or shipping will be accepted, subject to availability - you may now order items from our web site here.

Items marked with a "★" can be ordered by email starting now, subject to availability.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.
 

~ Expected release in mid - late February ~

Please visit our store, email order@bssbnyc.com or call us at 212-460-9100 if you have any questions prior to ordering, or if you'd prefer to order in person or by email.

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site. You can now order these products through our web site - please click here to do so.

P13OJ205 Lady Vanessa’s Fortune Teller BOX jumper skirt - $284


P13SK503 Lady Vanessa’s Fortune Teller BOX long skirt - $208



P13PN504 Long lace petticoat - $160 



P13BL406 Irene Lace Blouse - $170 ★



P13OT010 Fortune chain belt $82



P13OT017 Clarissa Pearl Choker $160 ★



P13HA903 Empress dress hat $160 ★



Please feel free to ask us any questions about these items that you might have prior to ordering.

We hope to hear from you soon~ !


Baby, the Stars Shine Bright NYC first shipment highlights video for 2017! February 03 2017

Today we're showing you some of our favorites from our recent January/February shipment! Petrina and Eve show off some of our most recent additions for Valentine's Day and beyond!


All of our newest products can be found on the New Arrivals page - check them out!

Here are direct links to the items shown in the video:

 
Want to see more videos like this? Subscribe to our YouTube channel!

 


Reservations for "Heart Marguerite~The secret love hidden inside my heart~" start February 3rd! February 03 2017

★ We will begin accepting reservations for Baby, the Stars Shine Bright's
"Heart Marguerite~The secret love hidden inside my heart~" series on February 3rd! ★

Please view the reservation policy here before ordering.

The reservation schedule is as follows:
February 3rd - 5th: In store, phone, and email reservations will be accepted for store pickup only, some items can be guaranteed immediately.

February 8th: Reservations for either store pickup or shipping will be accepted, subject to availability - items will be posted to our web site for ordering on this date.

Please visit our store, email order@bssbnyc.com or call us at 212-460-9100.


~ Expected release in mid - late February ~

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site.

B41OJ207 Heart Marguerite~The secret love hidden inside my heart~ jumper skirt I - $246


B41OJ208 Heart Marguerite~The secret love hidden inside my heart~ jumper skirt II - $246



B41SK509 Heart Marguerite~The secret love hidden inside my heart~ skirt - $160



B41BL408 Marguerite blouse - $152



B41OH904 Heart Marguerite~The secret love hidden inside my heart~ head dress - $44



B41SC822 Heart Marguerite~The secret love hidden inside my heart~ over knee socks - $24


B41HA928 Marguerite barrette - $44 ★



B41HA913 Marguerite ribbon hair band - $22 ★



B41OT028 Marguerite wrist bouquet - $46 ★



B41HA915 Marguerite straw hat - $86 ★



B41BG819 Marguerite basket bag - $62 ★




B41OP314 Sweet Marguerite one piece dress - $304 ★



B41HA914 Sweet Marguerite head dress - $38 ★

Please feel free to ask us any questions about these items that you might have prior to ordering. We hope to hear from you soon~!


Reservations for "Flora Lace" begin January 31st! February 01 2017

★ We'll begin accepting reservations for Baby, the Stars Shine Bright's "Flora Lace" series starting January 31st! ★

Please view the reservation policy here before ordering. For this series, we will need to
check on availability with the head office before we can finalize your order.

For any questions or to order in person, by email or phone, please visit our store, email order@bssbnyc.com or call us at 212-460-9100.
 


Please visit our store, email order@bssbnyc.com or call us at 212-460-9100 if you have any questions prior to ordering, or if you'd prefer to order in person or by email.

Items newly up for reserve (prices do not include tax):

Please click each image for more information from the Japanese web site. You can now order these products through our web site - please click here to do so.

B41JS206 Flora Lace jumper skirt - $218


B41CO319 Flora Lace coat - $322



B41PO702 Flora Lace pullover - $76



B41PO703 Flora Lace yoke pullover - $78



Please feel free to ask us any questions about these items that you might have prior to ordering.

We hope to hear from you soon~ !